Reference No: MAR0171(A)Pages: 13Published on: 1, January, 1976
Abstract: After many years of "ethical" promotion, Glaxo's syrup based tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More
Reference No: QM0082TECPages: 13Published on: 1, January, 1976
Abstract: This note describes the simplex algorithm for solving a linear programming problem. The simplex technique is explained by means of an example. ... More
Reference No: QM0101(B)Pages: 4Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: MAR0178Pages: 10Published on: 1, January, 1976
Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More
Reference No: ECO0233Pages: 16Published on: 1, January, 1976
Abstract: This case deals with the intricacies of international contracting in the export-import business, including the problems of exchange rate fluctuations. The case specifically focuses on the export contract of Super Traders Ltd, Bombay (an export house), with the Textile Trading Corporation, Tedda (Tedda Arab Kingdom), concluded in 1964 on a principal ... More
Reference No: BP0069(B)Pages: 5Published on: 1, January, 1976
Abstract: The government can get involved in the management of an industry: 1) as an entrepreneur, 2) by nationalization or 3) by taking over the management under the Industries Act. The case gives the background for the state government to decide whether to recommend takeover or nationalization, or provide financial help to a sick ... More
Reference No: F&A0282Pages: 30Published on: 1, January, 1976
Abstract: Building Products Limited (a company with 65% foreign ownership of equity) is a major producer of asbestos- based products in the country. The product is currently very profitable, but viewed as "mature" by the new managing director. The company has accumulated large liquid funds out of its past profits. It has ... More
Reference No: MAR0144(G)Pages: 11Published on: 1, January, 1976
Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More
Reference No: MAR0169Pages: 23Published on: 1, January, 1976
Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semi urban markets. Besides ... More
Reference No: QM0100(F)Pages: 20Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: F&A0113Pages: 14Published on: 1, January, 1976
Abstract: The company is engaged in manufacturing a wide range of diversified activities like sugar, cement, vanaspati, chemicals, etc. The results of operations are published in the form of a consolidated balance sheet and profit and loss account. Questions are raised as to how useful these figures are to outside analysts, ... More
Reference No: MAR0176Pages: 15 Published on: 1, January, 1976
Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More
Reference No: ECO0229TECPages: 6 Published on: 1, January, 1976
Abstract: Questions have been repeatedly raised on the possible impact of price control policies of the government on location, investment, size, choice of technology, efficiency, and growth of industries. While not minimizing the importance of other questions, this paper concentrates on the impact of price control policies on location of the ... More
