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Latest published cases

List of Latest Published Cases

  1. Quality of Life in Oral Cancer Survivors: Wellness Space, Ahmedabad

    Authors: Ramani, K V; Trivedi, Gunjan; Jivarajani, Parimal; Shah, Mitesh;

    Reference No: CMHS0043 Pages: 10 Published on: 26, April, 2018

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  2. Chronic Diseases and Mind Body Management

    Authors: Trivedi, Gunjan Y; Ramani, Hemalatha; Ramani, K. V.;

    Reference No: CMHS0044TEC Pages: 11 Published on: 31, May, 2018

    Abstract: Over the last decade, the focus on diseases has shifted from communicable to Non-Communicable diseases, such as cardiovascular diseases, diabetes, cancer and respiratory tract infections. Chronic diseases are linked to life style choices such as unhealthy eating habits, physical inactivity, smoking and drinking. Unhealthy life style choices cause imbalance in ... More

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  3. Meera Nair at PhoenixWay: Which Way to Go?

    Authors: Premapuri, Priyanka; Gupta Vishal;

    Reference No: OB0231 Pages: 12 Published on: 8, June, 2018

    Abstract: The case describes the dilemma faced by Meera Nair, chief manager at PhoenixWay – a consultancy firm that has successfully grown over the years. There is a silent conflict in the personalities, work styles and attitude of Meera Nair and Mohit Dubey, her contemporary looking after client relationships. Nair finds inconsistencies ... More

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  4. Meera Nair at PhoenixWay: Which Way to Go?: Supplement

    Authors: Premapuri, Priyanka; Gupta Vishal;

    Reference No: OB0231S Pages: 12 Published on: 8, June, 2018

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  5. A Note on Decision-Making

    Authors: Gupta, Vishal; Brahmbhatt, Kruti;

    Reference No: OB0232TEC Pages: 15 Published on: 26, June, 2018

    Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More

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  6. Air Asia India 2017

    Authors: Dixit, M.R.; Jena, Sanjay Kumar;

    Reference No: BP0422 Pages: 36 Published on: 26, June, 2018

    Abstract: The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could ... More

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  7. Mohan Dixit

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0233 Pages: 7 Published on: 26, June, 2018

    Abstract: Mohan Dixit, Head, Sales and Marketing, India Operations, EuroMotoCorp Pvt. Ltd., an automobile manufacturing multinational company headquartered in Munich, Germany. This case outlines the harried nature of his life: professional problems (decrease in the market share, not being able to say 'no', unable to delegate, pressed for time, member of ... More

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  8. Ryan's Dilemma

    Authors: Vohra, Neharika; Agarwalla, Smriti; Basoya; Snehil;

    Reference No: CIIE0012 Pages: 10 Published on: 12, July, 2018

    Abstract: The case narrates the experiences of a fresh MBA graduate, Ryan, from a top business school in India. After graduating, he joined his traditional family business with the aim to transform it, accelerate growth and start a new business line. Ryan starts several initiatives over one year but his efforts ... More

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  9. Transformation of Indian Automobile Industry through Inter-Organization IT initiative: AutoDX (A)

    Authors: Verma, Sanjay;

    Reference No: IS0135(A) Pages: 10 Published on: 30, July, 2018

    Abstract: AutoDx Case narrates an exciting story of how organizations in one industry (buyers, suppliers, and suppliers of suppliers), who fiercely compete with each other in the marketplace, collaborated to develop an online platform which would bring in significant efficiency in the system and benefit all the players.The case shows ... More

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