Reference No: BP0357TECPages: 18Published on: 7, February, 2013
Abstract: "The Constitution of India guarantees freedom of speech and expression as a fundamental right to its citizens; this right also applies to filmmaking. The right is not absolute and can be restricted by the State. Restrictions can be imposed on the grounds mentioned in the Constitution. Pre-censorship is permitted by ... More
Reference No: OB0213Pages: 16Published on: 5, March, 2013
Abstract: This case is in four parts, highlighting the crossroads at which the protagonist Savita finds herself in and the difficulties she faces in balancing her career aspirations with family responsibilities. A Fellow of Indian Institute of Management (IIM) Ahmedabad, Savita’s dilemmas concern working in a prestigious management institute in ... More
Reference No: CFR0006Pages: 16Published on: 31, March, 2013
Abstract: Branding and selecting a proper brand name is one of the major tasks after business plan and retail concept is ready. The case discusses North Avenue’s brand name selection process for its proposed retail electronics chain. It narrates the various processes the selected task force went through at every ... More
Reference No: F&A0504Pages: 6Published on: 22, April, 2013
Abstract: Susan, a dog lover and an entrepreneur, wanted to start a franchise of Dog Shop in Ahmedabad. She had the data regarding the demand and costs incurred by Dog Shop on various verticals in its first year of operations. Based on this data and using an appropriate investment appraisal technique, ... More
Reference No: F&A0503Pages: 3Published on: 29, April, 2013
Abstract: Frankies For You is a comprehensive case on standard costing. It stresses the importance of adopting cost control tools like budgeting by small organizations. FFY is a small food joint started by Mr. Raj Singh. After the first month of operation, he finds that though sales volume has increased compared ... More
Reference No: MAR0430Pages: 7Published on: 16, May, 2013
Abstract: When raw material costs that constitute 65% of retail price start varying by 50-90%. What should a firm do in the face of customer expectations on price levels and consumer sensitivity to price changes? This case explores the above issues in the Indian FMCG contest. ... More
Reference No: F&A0507TECPages: 14Published on: 21, May, 2013
Abstract: The global financial crisis of 2008 led to a rethinking of many valuation models in fixed income. The notion of the risk free rate and the appropriate discount rate underwent substantial changes. By around 2010, a consensus emerged on the “Two Curve” model. This technical note provides an introduction to this model ... More
Reference No: MAR0429Pages: 7Published on: 22, May, 2013
Abstract: Yo Bike is selling scooters to commuters, housewives and students at a price (including battery) that is the same as that of petrol scooters. The key question faced by the manage is how to formulate and communicate the price to target customers to enhance probability of purchase.
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