Latest published cases

List of Latest Published Cases

  1. ITC: Out on a No Ball?

    Authors: Manikutty, S;

    Reference No: BP0252 Pages: 27 Published on: 12, July, 1999

    Abstract: The case describes the events leading to the quitting and subsequent arrest of the CEO of ITC, Mr. K.L. Chug. It examines the events with respect to (i) ITC's relationship with its British parent, BAT, and (ii) ITC's systems of corporate governance. ... More

  2. Macro Economic Theory and Policy: A Perspective

    Authors: Gupta, G S;

    Reference No: ECO0337TEC Pages: 12 Published on: 17, July, 1999

    Abstract: The case discusses the scope and development in macroeconomics, with emphasis on the role of monetary and fiscal policies with respect to the ultimate goals of an economy. ... More

  3. Body Line Health Care Limited

    Authors: Raghuram, G; Banerjee, Bibek;

    Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

    Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

  4. Price Indices and Inflation: Concepts and Measurement

    Authors: Gupta, G S;

    Reference No: ECO0336TEC Pages: 10 Published on: 6, September, 1999

    Abstract: The note discusses the various price indices available in India, and their measurements, analyses their historical trends, and comments on their usefulness and limitations. Data on select countries' inflation rates are also provided and analysed. ... More

  5. Coil and Sheet Steel Company Limited

    Authors: Raghuram, G; Tripathy, Arabinda; Bhatt, Gunjan;

    Reference No: PROD0246 Pages: 35 Published on: 12, September, 1999

    Abstract: This case discusses a wide range of supply chain issues, ranging from procurement strategies, managing internal operations, to handing despatches to customers, handled at Coil AND sheet Steel Company Limited (CSSL). The implications of such an integrated look at these decisions are evident because of the tight linkages of material ... More

  6. Solving Two and Three Variable LP Problems

    Authors: Lahiri, Somdeb;

    Reference No: ECO0338TEC Pages: 5 Published on: 20, September, 1999

    Abstract: This note provides simple methods of solving two and three variable LP problems. ... More

  7. FoodWorld (A): Market Entry Strategy

    Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

    Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

    Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

  8. FoodWorld (B): Supply Chain Strategy

    Authors: Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(B) Pages: 36 Published on: 27, September, 1999

    Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More

  9. FoodWorld (C): The Road Ahead

    Authors: Banerjee, Bibek; Raghuram, G; Koshy, Abraham;

    Reference No: MAR0325(C) Pages: 30 Published on: 27, September, 1999

    Abstract: In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. By the end of 1998, the FoodWorld chain had expanded into 19 stores with hubs in Chennai, Bangalore and ... More

  10. Ashok Desai Subscribes to News Today (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(B) Pages: 1 Published on: 28, October, 1999

    Abstract: This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)" (MAR0329case. ... More

  11. New Look (D)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(D) Pages: 2 Published on: 28, October, 1999

    Abstract: The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases. ... More

  12. New Look (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(B) Pages: 2 Published on: 28, October, 1999

    Abstract: The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer. ... More

  13. Comfort in Steam

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0331 Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More

  14. Ashok Desai Subscribes to News Today (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

  15. New Look (C)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(C) Pages: 4 Published on: 28, October, 1999

    Abstract: The case adds to the data presented in Newlook (A), and Newlook (B) cases. ... More

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