Reference No: MAR0319(A)Pages: 28Published on: 30, October, 1998
Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More
Reference No: CISG0042(B)Pages: 5 Published on: 19, November, 1998
Abstract: Indian Railways is the world's second largest railway system under a single management, and the largest in Asia. IR has a regular work-force of 1.6 million employees. Its fleet of rolling stock includes over 9000 locomotives, 30,000 passenger cars (coaches), and 350,000 freight cars. IR is a multi-gauge multi-traction system, covering over 100,000 km of ... More
Reference No: CMHS0014(A)Pages: 10Published on: 1, January, 1999
Abstract: Christian Medical College and Hospital (CMCH), Vellore, Tamil Nadu, was founded in 1900 as a one-bed clinic by Dr. Ida Sophia Scudder. Since then, CMCH has grown into an institution of international repute with over 1800 beds and 4000 employees. CMCH attends to more than 1800 inpatients and 2500 outpatients daily. Outpatient services at CMCH ... More
Reference No: CMA0778TECPages: 18Published on: 1, January, 1999
Abstract: This note first defines agro-processing industries and discuses their size in terms of value added and employment contributions. This is followed by the identification of their strengths and weaknesses, besides discussing (a) their relative importance in the process of economic development, (b) changing profile of demand for their products, (c) ... More
Reference No: CISG0051Pages: 13Published on: 11, March, 1999
Abstract: Implementing an integrated information system such as Enterprise Resource Planning (ERP) promises tremendous benefits to the organization. However, there are several challenges and issues that organizations face while attempting to implement such a package. Examples include review of adoption of new business processes, integration of business processes across different departments, ... More
Reference No: CISG0052Pages: 18Published on: 6, April, 1999
Abstract: This case describes the evolution of information system in a medium scale engineering company. This poses the problem of should the company decide to go in for an ERP solution or not. The case describes the setting that may lead to formulation of an IT strategy, the gaps in the ... More
Reference No: MAR0328(A)Pages: 10Published on: 10, April, 1999
Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More
Reference No: CISG0054Pages: 4Published on: 13, April, 1999
Abstract: "This is ridiculous. Losses worth Rs 500 in a single week" said Shirish the pantry manager of Dormitory 14 in IIMA. Shirish was talking to Ankit the pantry manager of dormitory 12. The two students were discussing the pantry losses that had burgeoned in the past few weeks. Shirish had closed his pantry ... More
Reference No: PSG0078Pages: 35Published on: 15, April, 1999
Abstract: Though philanthropic activities are age old, in recent times, private service institutions have been acknowledged, both, by the people and the state, for the service they render. However, the accountability of such institutions is yet to be explored, from a service point of view. Though it will not add directly ... More
Reference No: F&A0447Pages: 15Published on: 19, April, 1999
Abstract: Complex financial restructuring under financial distress. Involves issues of infrastructure financing and shareholder value management. ... More
