Reference No: BP0014(B)Pages: 15Published on: 1, January, 1966
Abstract: The second case in this series, case (B) (BP0015) describes the policy making and operating organization of the dairy and raises the question of whether it requires change or improvement in light of the dairys objectives and the losses which it is sustaining. ... More
Reference No: F&A0019Pages: 23Published on: 1, January, 1966
Abstract: Deals with the control and reporting system in Hindustan Lever Limited. The relative contribution approach to management reporting is brought out in the case. ... More
Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: F&A0052Pages: 16Published on: 1, January, 1966
Abstract: The case relates to long range planning in an engineering company. It is used to discuss the objectives and mechanics of long range planning and the problems encountered in implementing such plans. ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: P&IR0042Pages: 9 Published on: 1, January, 1966
Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: CMA0085Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is chilling of milk and its effect on reduction of sourage. An example of a village-level milk producers cooperative society is quoted. The incremental expenses of cooling ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: BP0022Pages: 14Published on: 1, January, 1966
Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More
Reference No: PROD0031Pages: 37Published on: 1, January, 1966
Abstract: The increasing cost of maintenance of the company's large generating station is worrying the management. The case describes maintenance planning and control procedures in all its different sections, viz. boiler houses, turbine sections, cooling towers, etc. The budgets and cost control procedures are also given. The student is required to ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
