Latest published cases

Authors: Mohan, Manendra;

Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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Authors: Verma, Pramod; Sen Gupta, Samresh;

Reference No: P&IR0154(B) Pages: 3 Published on: 1, January, 1983

Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More

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Authors: Gupta, Tirath; Sah, D C;

Reference No: CMA0580TEC Pages: 5 Published on: 1, January, 1983

Abstract: Cost and revenue concepts used in economic decision making differs from their common usage. This note summarizes a few cost and revenue concepts to initiate discussions on their relevance for different types of decision making. A few specific questions related o resource management decisions have also been raised. ... More

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Authors: Korgaonker, M G;

Reference No: BP0144(C) Pages: 52 Published on: 1, January, 1983

Abstract: Gives a historical overview of the manufacturing operations, and outlines the organizational setup for manufacturing. Discusses the strengths, weaknesses, threats, opportunities and the thrust of the manufacturing policy, and the strategic shift required for attaining the corporate objective of "Profit-Growth-Excellence." ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0186TEC Pages: 6 Published on: 1, January, 1984

Abstract: In using the problem-solving and situational approach, the manager has to ask himself: (1) Whether he has understood the situation by rigorously and repeatedly asking the following questions: What? When? How? Why? Who(m)? Where? How much (many)? and (2) Whether he has brought all his creative, logical, and critical thought processes ... More

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Authors: Singh, Gurudev;

Reference No: CMA0586 Pages: 7 Published on: 1, January, 1984

Abstract: The case deals with the high non-interest costs of borrowing from institutional sources. It contains five loan cases obtained from different agencies involving varying costs on different aspects of borrowing. The idea is to get a comprehensive understanding of borrowing costs in the Indian rural environment and how these could ... More

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Authors: Gupta, Arindam Das;

Reference No: ECO0290TEC Pages: 28 Published on: 1, January, 1984

Abstract: An attempt is made in this note to provide a comprehensive discussion of credit markets and institutions in India from both descriptive and theoretical perspectives. Highlights include discussions of long-term financial institutions, informal markets and black money. ... More

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Authors: Monappa, Arun;

Reference No: P&IR0165 Pages: 28 Published on: 1, January, 1984

Abstract: The case deals with the issues in respect of personnel and industrial relations matters when BHEL took over two units in Karnataka. The case tries to focus on the distinct identity and role of the personnel and industrial relations department in the overall takeover strategy. The case also discusses the ... More

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Authors: Shukla, P R;

Reference No: PROD0186 Pages: 34 Published on: 1, January, 1984

Abstract: This case highlights the issues involved in job evaluation. Legal disputes, union-management relations and viewpoints on job evaluation and the procedure to be followed can be discussed. The case has specific reference to the existing Wage Board and its recommendations. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0176(C) Pages: 2 Published on: 1, January, 1984

Abstract: The federation had undertaken a most ambitious programme to distribute a fixed quality of rice at a fixed price to all rice consumers. The case discusses the management information system necessary to make the proposed programme a success. ... More

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Authors: Dixit, M R;

Reference No: BP0184TEC Pages: 18 Published on: 1, January, 1984

Abstract: This note attempts to answer the following questions: (1) What is the structure of a model and what are its constituents? (2) How does a model assist the planning process? (3) How do we build a model? (4) What are the conditions for the success of a model? (5) What are the limitations of a ... More

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