Reference No: P&IR0159Pages: 36Published on: 1, January, 1983
Abstract: The case traces the history of mass education and media activities in Gujarat. It highlights the organization structure, innovative techniques in family welfare message, and some problems and issues in mass education and media activities in Gujarat. ... More
Reference No: BP0144(D)Pages: 24Published on: 1, January, 1983
Abstract: Reviews the company's performance during a seven-year period--1974-75 to 1980-81. Voltas had resorted to certain operational strategies having significant financial implications: 1) it altered its method of calculating depreciation on its fixed assets; 2) it entered into foreign collaboration for its international operations; 3) it absorbed two of its affiliate companies with ... More
Reference No: MAR0282Pages: 15Published on: 1, January, 1983
Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More
Reference No: CMA0580TECPages: 5Published on: 1, January, 1983
Abstract: Cost and revenue concepts used in economic decision making differs from their common usage. This note summarizes a few cost and revenue concepts to initiate discussions on their relevance for different types of decision making. A few specific questions related o resource management decisions have also been raised. ... More
Reference No: BP0187TECPages: 6Published on: 1, January, 1984
Abstract: The note deals with the importance of listening in oral communication; psychological and physical barriers to listening; and what the listener and the speaker can do individually and together to improve reception, retention and recall of oral messages. ... More
Reference No: CMA0586Pages: 7Published on: 1, January, 1984
Abstract: The case deals with the high non-interest costs of borrowing from institutional sources. It contains five loan cases obtained from different agencies involving varying costs on different aspects of borrowing. The idea is to get a comprehensive understanding of borrowing costs in the Indian rural environment and how these could ... More
Reference No: ECO0287TECPages: 10Published on: 1, January, 1984
Abstract: The paper studies the input-?output relationship in fish farming in India through the estimation of production function and the derivation of the optimum input combinations. It finds that fish farming is subject to constant returns to scale; production technology is far from the optimum application of the optimum production ... More
Reference No: CMA0176(C)Pages: 2Published on: 1, January, 1984
Abstract: The federation had undertaken a most ambitious programme to distribute a fixed quality of rice at a fixed price to all rice consumers. The case discusses the management information system necessary to make the proposed programme a success. ... More
Reference No: P&IR0166(D)Pages: 16Published on: 1, January, 1984
Abstract: This series of cases refers to the experience of collective bargaining in a growth- oriented public sector organization. It first narrates the industrial relations situation in the organization [Case (A)] P&IR0166(A), and then poses the problems faced by the management in preparing for the negotiation [Case (B)] P& ... More
Reference No: BP0185TECPages: 19Published on: 1, January, 1984
Abstract: The note describes the structure and performance of the commercial vehicle industry in India. Data on sales, production and financial performance of various companies operating in the industry are given. Also given are data on the plans of existing companies and those of new entrants. The student is required to ... More
