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Latest published cases

List of Latest Published Cases

  1. An Exercise in Farm Budgeting

    Authors: Singh, Gurudev;

    Reference No: CMA0573TEC Pages: 19 Published on: 1, January, 1982

    Abstract: This exercise in farm budgeting is based on actual data collected through a sample survey. The data are processed and tabulated. The idea is to train the participants in solving farm budgeting problems in the context of formulating and financing developmental projects. ... More

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  2. The Legwear Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0282 Pages: 15 Published on: 1, January, 1983

    Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More

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  3. Relevant Costs and Revenue Concepts for Resource Management Decisions

    Authors: Gupta, Tirath; Sah, D C;

    Reference No: CMA0580TEC Pages: 5 Published on: 1, January, 1983

    Abstract: Cost and revenue concepts used in economic decision making differs from their common usage. This note summarizes a few cost and revenue concepts to initiate discussions on their relevance for different types of decision making. A few specific questions related o resource management decisions have also been raised. ... More

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  4. Assessing Financial Health of a Firm: Illustrative Case Studies

    Authors: Pandey, I M;

    Reference No: F&A0362TEC Pages: 9 Published on: 1, January, 1983

    Abstract: This note explains in simple style the use of ratios in assessing the financial performance of a company. ... More

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  5. Uni Adds (Part I & II)

    Authors: Rao, T V;

    Reference No: OB0165(Part I & II) Pages: 9, 5 Published on: 1, January, 1983

    Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More

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  6. Voltas Limited (A): Business Policy

    Authors: Vathsala, S; Tripathi, D;

    Reference No: BP0144(A) Pages: 17 Published on: 1, January, 1983

    Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More

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  7. Gujarat Orange Producers' Union: Operational Aspects (B)

    Authors: Singh, Amarjeet; Srivastava, U K;

    Reference No: CMA0571(B) Pages: 23 Published on: 1, January, 1983

    Abstract: The case is a continuation of Case (A). It explains the levels of decision-making, concerns at each level, and information flows. It raises the issues of management of information flows. ... More

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  8. The Functions of the General Manager and theConcept of Corporate Strategy

    Authors: Chaudhuri, Shekhar; Dixit, M R;

    Reference No: BP0176TEC Pages: 17 Published on: 1, January, 1983

    Abstract: The note reviews some of the literature in the field of strategic management. Some of the major topics covered are: 1) nature of policy, 2) hierarchy of policies, 3) general management, 4) functions of the general manager, 5) skills of the general manager, 6) concept of corporate strategy, 7) evaluation of performance, 8) strategy formulation, etc. ... More

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  9. Short Interval Scheduling

    Authors: Korgaonker, M G;

    Reference No: PROD0178TEC Pages: 13 Published on: 1, January, 1983

    Abstract: Deals with various aspects of short interval scheduling (SIS) such as significance and applications in various areas like production planning and control, fabrication and assembly work, maintenance, engineering work, clerical operations, and material handling. Management reporting in an SIS environment is also dealt with. ... More

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  10. Designing Personnel Policies to Meet the Emerging Organizational Challenges

    Authors: Monappa, Arun;

    Reference No: P&IR0157TEC Pages: 8 Published on: 1, January, 1983

    Abstract: The note examines the nature of the personnel function, its linkages to organizational viability, and examines this aspect in terms of three dimensions IR, selection and retention subsystems in terms of the future scenario. ... More

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  11. The Tebilized Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0280 Pages: 17 Published on: 1, January, 1983

    Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More

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  12. Voltas Limited (I): Strategic Planning of Control

    Authors: Jaikumar, V;

    Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

    Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

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  13. A Methodology for Estimating Production Potentialities of an Area

    Authors: Singh, Gurudev;

    Reference No: CMA0578 Pages: 9 Published on: 1, January, 1983

    Abstract: Attempts to present a methodology for estimating production potentialities of an area based on analysis of micro production units. Aggregation model was developed to obtain population parameters such that contribution of changes in production technology could be estimated. The methodology also involves the adjustments for some variables such as size ... More

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