Reference No: CMA0571(B)Pages: 23Published on: 1, January, 1983
Abstract: The case is a continuation of Case (A). It explains the levels of decision-making, concerns at each level, and information flows. It raises the issues of management of information flows. ... More
Reference No: P&IR0154(A)Pages: 4 Published on: 1, January, 1983
Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More
Reference No: MAR0280Pages: 17Published on: 1, January, 1983
Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More
Reference No: CMA0578Pages: 9Published on: 1, January, 1983
Abstract: Attempts to present a methodology for estimating production potentialities of an area based on analysis of micro production units. Aggregation model was developed to obtain population parameters such that contribution of changes in production technology could be estimated. The methodology also involves the adjustments for some variables such as size ... More
Reference No: BP0144(H)Pages: 44Published on: 1, January, 1983
Abstract: Describes the HRD practices in Voltas. Performance appraisal mechanisms, their links with development, communication policy, training, organization development, and career planning and development are some of the aspects covered. Appraisal formats used and the communication policy circular have been reproduced. ... More
Reference No: P&IR0159Pages: 36Published on: 1, January, 1983
Abstract: The case traces the history of mass education and media activities in Gujarat. It highlights the organization structure, innovative techniques in family welfare message, and some problems and issues in mass education and media activities in Gujarat. ... More
Reference No: OB0168TECPages: 10Published on: 1, January, 1983
Abstract: The paper attempts to discuss the basic principles of learning which a manager must utilize in understanding and changing the behaviour of his subordinates. It also attempts to discuss various applications and implications of learning principles for an organization. ... More
Reference No: CMA0570TECPages: 5Published on: 1, January, 1983
Abstract: This note discusses the following questions: What is shadow price? Why is it needed? What practical and conceptual considerations are involved in shadow pricing? Which goods, inputs and services need to be shadow priced? ... More
Reference No: CMA0584Pages: 45Published on: 1, January, 1983
Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More
Reference No: BP0174Pages: 35Published on: 1, January, 1983
Abstract: Punjab Tractors Limited was promoted by Punjab State Industrial Development Corporation on 27th June, 1970 at Chandigarh with the immediate main objective of setting up a plant for the manufacture of Swaraj 20 and 30 HP tractors. The case describes the process by which the product, the first major creation of Indian science ... More
Reference No: MAR0278Pages: 16Published on: 1, January, 1983
Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More
Reference No: CMA0576TECPages: 44Published on: 1, January, 1983
Abstract: This note gives a comprehensive view of the marketing environment of pesticides. It deals with production and import of pesticides, supply of pesticides, capacity utilization and pesticides formulation, demand for pesticides, marketing channels, and pesticides market studies. In addition, it gives five case studies of marketing of pesticides in five ... More
