Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: CMA0007Pages: 13Published on: 1, January, 1966
Abstract: A summary of the working of a milk producers cooperative society, including the proceedings of a managing committees meeting a discussion of the problems faced by the cooperative. ... More
Reference No: CMA0089Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organization viz. processing. The specific aspects dealt with in this case is measurement of fat and SNF losses. ... More
Reference No: P&IR0041Pages: 4 Published on: 1, January, 1966
Abstract: Describes the difficulties in taking disciplinary action against a factory worker,dismissed for being caught red-handed by the law, and the delay involved. ... More
Reference No: ECO0071(B)Pages: 10Published on: 1, January, 1966
Abstract: Tisco-II carries the story further. It raises the question: What should the Tatas do in the Fourth Plan? It discusses the same topics with greater emphasis on the government's economic policy and the company's strategy. ... More
Reference No: ECO0099TECPages: 18Published on: 1, January, 1966
Abstract: This is a note on capital formation and economic development, analyzing various macrolevel issues in relation to the economic development of underdeveloped countries. ... More
Reference No: F&A0031Pages: 10Published on: 1, January, 1966
Abstract: This case highlights the problems of transfer pricing where a) only a limited market (in terms of volume) exists, and b) costs and assets are transferred to measure returns on investment as an index of departmental performance appraisal. ... More
Reference No: ECO0137TECPages: 3 Published on: 1, January, 1966
Abstract: This is an introductory note that focuses on the use of statistical information for analyzing the performance of an economy. Students are asked to examine the data and identify the most relevant for an analysis of India's economic performance. ... More