Reference No: MAR0193Pages: 7Published on: 1, January, 1978
Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, socio psychological variables affecting coffee drinking, etc. called ... More
Reference No: QM0118Pages: 12 Published on: 1, January, 1978
Abstract: The case shows the use of an uncertainty model for optimizing interest payments on short- term borrowings, including bank overdrafts. The use of computer database is also illustrated. ... More
Reference No: MAR0210EXPages: 5Published on: 1, January, 1978
Abstract: Several new product idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop new product ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More
Reference No: ECO0250TECPages: 8Published on: 1, January, 1978
Abstract: The interrelationship between agriculture and industry is analyzed in the static and dynamic contexts. In the static context, purchases by agriculture from industry and the reverse sales for intermediate and final uses are stressed. In the dynamic context, the impact of agriculture on savings, and hence on investment, is analyzed. ... More
Reference No: QM0137(A)Pages: 16Published on: 1, January, 1978
Abstract: Describes the existing document flow and reports generated through the computerized system. Includes comments on the usefulness of the existing systems, and defines problem areas. The case provides sufficient data for developing a gross design of a new computerized system. ... More
Reference No: OB0056(D)Pages: 5Published on: 1, January, 1978
Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More
Reference No: PROD0141Pages: 3 Published on: 1, January, 1978
Abstract: Deals with the setting up of suitable incentives in a machine shop. It focuses on long? and short?term problems involved in adopting either individual or group incentive schemes in such shops. ... More
Reference No: BP0130Pages: 13Published on: 1, January, 1978
Abstract: The case traces the domestic enquiry into the charge against a delinquent employee through the stages of preliminary investigation, charge sheet, recording of evidence, and findings of the enquiry officer culminating in punishment. ... More
Reference No: OB0175TECPages: 8Published on: 1, January, 1978
Abstract: Discusses the process of performance counselling in two phases: analyzing reasons for unsatisfactory performance, and coaching for improved performance. Detailed guidelines are provided for both phases. ... More
Reference No: MAR0184Pages: 17Published on: 1, January, 1978
Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an air conditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More
Reference No: F&A0319EXPages: 2 Published on: 1, January, 1978
Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More
Reference No: PROD0144(G)Pages: 2Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
