Latest published cases

Authors: Arul, Assumptha; Mohan, Manendra; Vora, M N;

Reference No: MAR0233TEC Pages: 10 Published on: 1, January, 1977

Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More

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Authors: Jaikumar, V;

Reference No: F&A0297 Pages: 3 Published on: 1, January, 1977

Abstract: Presents a problem in the analysis of overhead variance. Variances have to be calculated based on the volume of output and the volume (labour hours worked). Finally, the controversy as to which of these two methods is right has to be resolved. ... More

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Authors: Prasad, Keshav;

Reference No: MAR0093 Pages: 16 Published on: 1, January, 1977

Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More

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Authors: Balakrishnan, K; Jaikumar, V;

Reference No: F&A0314 Pages: 5 Published on: 1, January, 1977

Abstract: Deals with the use of relevant costs for analysis, and managerial decisions, in a joint product situation. Decisions involve choices between 1) alternative processes; 2) alternative uses of by product 3) new and old equipment; and 4) the activities to be pursued or dropped. Cost analysis could cover product line profitabilities and breakeven under ... More

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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0111(C) Pages: 18 Published on: 1, January, 1977

Abstract: Describes the progress made by HPF from 1972 to 1976 under the new part-time chairman. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0305 Pages: 1 Published on: 1, January, 1977

Abstract: Presents a problem in labour cost variances. Requires computation of wage rate, labour mix and labour efficiency variances. ... More

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Authors: Korgaonker, M G;

Reference No: PROD0130TEC Pages: 3 Published on: 1, January, 1977

Abstract: Explains the use of the process chart and assembly process chart in the study of a transformation process involving complex flow of products and subassemblies. Process chart is a powerful tool having applications in method improvement programme, layout of plant facilities, etc. By recording the flow of materials, products, etc, ... More

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Authors: Rangarajan, C;

Reference No: ECO0249TEC Pages: 5 Published on: 1, January, 1977

Abstract: This note explains the process of target setting in the Five Year Plans. The target for automobile tyres depends upon the target for production of vehicles, which in turn depends upon the growth in national income, industrial production and goods traffic. When the growth rate in income and industrial production ... More

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Authors: Maru, Rushikesh M; Satia, J K;

Reference No: PSG0020TEC Pages: 4 Published on: 1, January, 1977

Abstract: The note outlines the steps that a branch of the Family Planning Association of India would need to take in formulating a branch study. This would require: 1) Defining the broad goals and objectives of the branch in terms of services to be provided, client segments, regional coverage, and channels to ... More

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Authors: Murthy, K R S;

Reference No: BP0087(B) Pages: 15 Published on: 1, January, 1977

Abstract: This is a complementary case to the SAIL (A) case. While the (A) case describes the organization structure and systems of the holding company, (B) case describes the concerns of Parliament. (B) case can either be used along with the (A) case or in a separate session after the (A) ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0104TEC Pages: 8 Published on: 1, January, 1977

Abstract: This note enumerates questions that a writer needs to internalize for improving his ability to write persuasively. Part I explains the process of communication a writer goes through and the characteristics of written communication. Part II raises the questions the writer should answer while writing his notes or reports. Part ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0197(A) Pages: 8 Published on: 1, January, 1977

Abstract: A chemical company with considerable in-house competence in plant design is diversifying into project sales. This raises conflicts with product sales. A clearcut sales strategy in respect of projects is called for. ... More

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Authors: Mote, V L; Saha, Jahar; Shah, B G;

Reference No: QM0117(A) Pages: 17 Published on: 1, January, 1977

Abstract: The case begins with a letter from the mill's factory manager to Professor Shah of IIMA, inviting him to work on a costing system for the mill. Professors Shah and Mote meet the executives of the mill to discuss the details about the project. The discussions reveal that the Chief ... More

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