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Latest published cases

List of Latest Published Cases

  1. Development of Banni Area

    Authors: Khurana, Rakesh; Mehta, S C;

    Reference No: MAR0199 Pages: 12 Published on: 1, January, 1977

    Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More

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  2. Motivation Research

    Authors: Arul, Assumptha; Mohan, Manendra; Vora, M N;

    Reference No: MAR0233TEC Pages: 10 Published on: 1, January, 1977

    Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More

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  3. Radiant Cosmetics Private Limited (A)

    Authors: Vora, M N;

    Reference No: MAR0252(A) Pages: 11 Published on: 1, January, 1977

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  4. Packing Crew in Operation-Sampling

    Authors: Korgaonker, M G;

    Reference No: PROD0123TEC Pages: 10 Published on: 1, January, 1977

    Abstract: Deals with the use of work sampling for setting up output standards in a packing?cum?shipping department. As a variety of cartons/boxes are involved, time study may be impractical. Work sampling study can be conveniently used for setting up the standards. ... More

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  5. Urvashi Spinning Mills

    Authors: Balakrishnan, K;

    Reference No: F&A0307 Pages: 2 Published on: 1, January, 1977

    Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More

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  6. Systematic Layout Planning

    Authors: Korgaonker, M G;

    Reference No: PROD0132TEC Pages: 17 Published on: 1, January, 1977

    Abstract: Describes in detail the "systematic layout planning" technique of plant layout. Various steps involved in the use of the technique, i.e. product?quantity analysis, flow of materials analysis, analysis of activity relationship, construction of flow and/or activity relationship diagram, determination of space requirements, construction of space relationship diagram, ... More

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  7. A Note on Export Market Environment and the Export Business Strategy **

    Authors: Wadhva, C D;

    Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977

    Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More

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  8. Lodhi Family Planning Association

    Authors: Murthy, Nirmala;

    Reference No: PSG0025 Pages: 17 Published on: 1, January, 1977

    Abstract: The case is based on an interview with the organizing secretary of the Lodhi branch of Family Planning Association where he relates his functions, the methods of data collection and record keeping, the evaluation system for the branch, the flexibility the branches enjoy vis-a-vis selection of projects, the criteria of ... More

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  9. Raj Knitting Company

    Authors: Balakrishnan, K;

    Reference No: OB0044 Pages: 3 Published on: 1, January, 1977

    Abstract: The case describes the leadership and behavioural style of the owner?manager of a medium?sized but growing company. Some background information on him is given to attempt a psychological interpretation of his behaviour. A few alternative models can be tried for this interpretation. ... More

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  10. Hindustan Photo Films (C)

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0111(C) Pages: 18 Published on: 1, January, 1977

    Abstract: Describes the progress made by HPF from 1972 to 1976 under the new part-time chairman. ... More

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  11. You and Ramesh

    Authors: Jaikumar, V;

    Reference No: F&A0297 Pages: 3 Published on: 1, January, 1977

    Abstract: Presents a problem in the analysis of overhead variance. Variances have to be calculated based on the volume of output and the volume (labour hours worked). Finally, the controversy as to which of these two methods is right has to be resolved. ... More

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  12. Hi-Sell Paperbacks Company

    Authors: Prasad, Keshav;

    Reference No: MAR0093 Pages: 16 Published on: 1, January, 1977

    Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More

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  13. Rajnigandha Perfumeries

    Authors: Balakrishnan, K; Jaikumar, V;

    Reference No: F&A0314 Pages: 5 Published on: 1, January, 1977

    Abstract: Deals with the use of relevant costs for analysis, and managerial decisions, in a joint product situation. Decisions involve choices between 1) alternative processes; 2) alternative uses of by product 3) new and old equipment; and 4) the activities to be pursued or dropped. Cost analysis could cover product line profitabilities and breakeven under ... More

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  14. Steel Authority Limited (B)

    Authors: Murthy, K R S;

    Reference No: BP0087(B) Pages: 15 Published on: 1, January, 1977

    Abstract: This is a complementary case to the SAIL (A) case. While the (A) case describes the organization structure and systems of the holding company, (B) case describes the concerns of Parliament. (B) case can either be used along with the (A) case or in a separate session after the (A) ... More

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