Reference No: MAR0269TECPages: 3 Published on: 1, January, 1981
Abstract: The note identifies the many decisions related to managing marketing research activities. It enlists the steps necessary to be used if an outside research agency is used. It also identifies and lists the questions which need answers for the search and selection of an outside agency. ... More
Reference No: QM0163TEC(B)Pages: 11Published on: 1, January, 1981
Abstract: Deals with the basic concepts of simulation modelling through GPSS. The reader is taken through an example to get familiarized with the basic concepts. ... More
Reference No: P&IR0153Pages: 8Published on: 1, January, 1981
Abstract: The case relates to a strike situation. It shows how the management deals with the situation and how, with the help of government intervention, an agreement is finally reached between the management and the trade union. ... More
Reference No: CMA0546(B)Pages: 17Published on: 1, January, 1981
Abstract: Narrates the events which took place from 1975 to 1977. It pertains to decision-making for mid-course corrections in the project having made substantial investment. It has the flavour of decision-making where political relations and bilateral assistance are involved. ... More
Reference No: PROD0169TECPages: 10Published on: 1, January, 1981
Abstract: The case deals with the company standardization activity at NEL. Various aspects of standardization such as set up, coverage benefits from standardization, sources of information, etc. are covered. ... More
Reference No: P&IR0147(A)Pages: 8Published on: 1, January, 1981
Abstract: Refers to the preparations made by a union for negotiating a new wage agreement. Case (A) deals with collection of data by the union. Case (B) P&IR0147(B) shows how the union obtains the help of a group of academicians in analyzing and interpreting the data with a view ... More
Reference No: MAR0266TECPages: 25Published on: 1, January, 1981
Abstract: The purpose of the note is to familiarize readers with the Indian distribution scene the large size of the distribution task, kinds of functionaries working and the type of functions performed by them, evaluation of the performance of the Indian distribution system, including the government's keen interest with respect to ... More
Reference No: CMA0554Pages: 35Published on: 1, January, 1981
Abstract: This is a chapter of a proposed book on management in agricultural system. It discusses the concept of agribusiness and gives a comparison of agribusiness between developing and developed countries. In the end it discusses a case study of agricultural system in India with special emphasis on agribusiness. ... More
Reference No: MAR0261(C)Pages: 11Published on: 1, January, 1981
Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More
Reference No: PSG0044TECPages: 6 Published on: 1, January, 1981
Abstract: The note is an attempt to locate the voluntary organization in the development process and understand considerations influencing its choice of strategy. It touches on the voluntary organization's role in the context of voluntary action and other proximate systems working for people's development. ... More
Reference No: P&IR0146(B)EXPages: 2Published on: 1, January, 1981
Abstract: The exercise deals with seven typical problems of managing human resources. Case (B) enumerates the solutions offered by a group of personnel managers.
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Reference No: MAR0265(E)TECPages: 6Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
