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Latest published cases

List of Latest Published Cases

  1. Elasticities of Demand for Food in India

    Authors: Dholakia, Ravindra H;

    Reference No: ECO0361 Pages: 3 Published on: 26, December, 2016

    Abstract: The case considers alternative specifications of demand for food in India. Based on theoretical understanding and conceptual clairty, the most appropriate demand function for food in Inida needs to be identified and its coefficients to be interpreted for further analytical use. ... More

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  2. GEF India Private Limited 2010: Launching a New Brand of Edible Oil

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0487 Pages: 18 Published on: 3, January, 2017

    Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More

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  3. Hind Tea Pvt Ltd - Transitioning Across Generations

    Authors: Kajal, Satbir Singh; Goyal, Anish; Singla, Chitra;

    Reference No: BP0400 Pages: 9 Published on: 4, January, 2017

    Abstract: The case talks about Hind Tea Pvt. Ltd (HTPL)-a small and medium enterprise (SME) in India that is 100% owned by Wadhwa family. HTPL procures processed tea from auctions and sells it to distributors under its own brand names. The case describes the journey of two brothers and how the ... More

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  4. Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited

    Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

    Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

    Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

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  5. Social Transformation of Indian Tribal Community: Unlocking the Potential by Healthcare

    Authors: Ravichandran, N.; Patel, Malay;

    Reference No: BP0397 Pages: 15 Published on: 10, January, 2017

    Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India. In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More

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  6. GEF India Private Limited: January 2011: Defining the Market Research Problem

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

    Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

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  7. Pradhan Chemicals: Connecting with the Community

    Authors: Sharma, Meenakshi;

    Reference No: COMM0015 Pages: 3 Published on: 1, February, 2017

    Abstract: The case deals with a situation where the protagonist, Abhik Roy, who heads a manufacturing unit of Pradhan Chemicals has committted something on behalf of his unit, to senior management. He now faces the challenge of getting the entire unit to go along with the initiative he has announced. He ... More

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  8. Dr. Swati Bhargava: The Nepal Earthquake, Travel to Ahmedabad

    Authors: Ravichandran, N;

    Reference No: QM0277 Pages: 13 Published on: 29, March, 2017

    Abstract: The case describes the hardships faced by Dr. Swati Bhargava, an academician when she was stranded in Kathmandu, Nepal after an earthquake in April 2015. The Kathmandu airport was closed for operations after the earthquake. Even though Dr. Bhargava had a confirmed ticket to Ahmedabad via Delhi from Kathmandu by an ... More

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