Reference No: MAR0434Pages: 29Published on: 18, June, 2014
Abstract: Set in the Venture Capital space in India in 2008. The case looks at Helion which has $350 million to invest and is looking to make the right choice of 1) segment to target (industry sectors and type of entrepreneur) and 2) the marketing activities required to position Helion to attract the target customer ( ... More
Reference No: CIPR0023Pages: 32Published on: 7, July, 2014
Abstract: KaraikalPort Private Limited (KPPL) was a special purpose vehicle created by MARG on February 18, 2006 to develop Karaikal port. According to the concession agreement signed for a period of 30 years, KPPL was given rights to Karaikal port on a Build, Operate and Transfer (BOT) basis. It was to build the port ... More
Reference No: CIPR0020(A)Pages: 14Published on: 14, July, 2014
Abstract: The highly contentious airport project is a critical case that well illustrates diverse stakeholder interests from the public and private sector. The history of a new airport for Nantes (France) is well woven into the changing regulation and more recent privatization of airport management through concessions. The organization of air ... More
Reference No: IITCOE0006TECPages: 29Published on: 14, July, 2014
Abstract: The note gives an overview of evolution of Indian telecom sector. It aims to provide a background note on the competitive scenario and developments in telecom sector. This would help in critical analysis of policy making and regulatory issues in the industry. It covers the era from deregulation and privatization ... More
Reference No: MAR0449TECPages: 7Published on: 14, July, 2014
Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More
Reference No: F&A0517Pages: 4Published on: 7, August, 2014
Abstract: A tried and tested case that is used to explain the mechanics of accounting to learners in a very lucid manner. It can be adopted in the MBA module for understanding accounting principles. Apart from indulging into the accounting doctrines it helps in the preparation of the three basic financial ... More
Reference No: F&A0515Pages: 13Published on: 14, October, 2014
Abstract: Mutual Funds are vehicles designed to help small investors invest in a whole range of financial assets. The fund managers of mutual funds provide the expertise that is needed to make the correct choices and design the portfolio on behalf of the inadequately equipped small investors. Morgan Stanley became the ... More
Reference No: CISG0125Pages: 14Published on: 20, October, 2014
Abstract: Acme Inc, a large retailer, explores the use of Data warehouse for addressing their decision support infrastructure Challenges. Acme plans for a pilot study to assess the feasibility and evalurate the business benefits of using Data warehouse. The focus of this case is to ascertain the steps involved in design, ... More
