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Latest published cases

List of Latest Published Cases

  1. eFashion Warehouse (A)

    Authors: Roy, Debjit;

    Reference No: PROD0299 Pages: 1 Published on: 28, March, 2014

    Abstract: Design of a warehouse includes estimating the number of storage location, establishing the number of tiers, aisles etc. Optimal warehouse design affects the order pick time and customer delivery performance. The participant will use concepts from inventory management to obtain the number of storage spaces and also learn to partition ... More

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  2. Production Sharing Contracts in Indian Oil and Gas Sector

    Authors: Pandey, Ajay; ;

    Reference No: PSG0115 Pages: 23 Published on: 28, March, 2014

    Abstract: The case describes the policies followed by the Government of India to attract private investments for Oil & Gas exploration.  This case is based around observations made by the Comptroller and Auditor General of India on some of the petroleum sharing contracts and the remedial measures suggested by a committee appointed ... More

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  3. Ramesh and Gargi (B)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(B) Pages: 1 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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  4. Ramesh and Gargi (A)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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  5. Cerenity Sanitizer: Marketing Research for New Product Launch (A)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

    Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

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  6. Marco Crumbs BV

    Authors: Soman, Chetan;

    Reference No: PROD0301 Pages: 9 Published on: 31, March, 2014

    Abstract: Marco Crumbs BV is in the process of introducing a new product and this is putting additional stress on already tense interface of marketing and operations functions. The company which was traditionally offering a limited but high volume product range is finding itself in a low volume, high variety situation. ... More

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  7. Long Queues at New Delhi - Gurgaon Toll Plaza

    Authors: Soman, Chetan;

    Reference No: PROD0303EX Pages: 2 Published on: 31, March, 2014

    Abstract: The users of New Delhi – Gurgaon Toll Plaza are fed up with the long queues and often indulge in agitations. This toll plaza has caught attention of all stake-holders. The political, legal storms are brewing too. This exercise is developed to apply queuing theory approach to evaluate various options to ... More

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