Reference No: IMG0009TECPages: 18Published on: 5, February, 1995
Abstract: This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for almost two decades and the recently of Coke after and withdrawal from India in 1977.The note provides ... More
Reference No: QM0236(B)Pages: 11Published on: 23, February, 1995
Abstract: This case deals with the product mix plan of Lotus Thread Company Limited (LTCL) focusing on developing an LP model. The LP approach for optimum product mix plan is expected to be helpful in identifying the products to be "pushed", downplayed or to be dropped. It is also helpful for ... More
Reference No: PROD0228(A)Pages: 8Published on: 23, February, 1995
Abstract: This case provides information about Lotus Thread Company Limited (LTCL); about the past and present company situation, production range, manufacturing process, regional sales, competition with other manufacturers, sales and production planning, dispatch planning and inventory. This case is helpful in examining the various decision areas related to logistics, as would ... More
Reference No: PROD0230Pages: 4Published on: 23, February, 1995
Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More
Reference No: IMG0007Pages: 20Published on: 13, March, 1995
Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More
Reference No: CISG0027Pages: 12Published on: 20, March, 1995
Abstract: The case details the evolution, in BAL, of computer application, since its inception. Very specific details related to kind of applications, hardware, software and the computerization policy of BAL are described. ... More
Reference No: CISG0028TECPages: 10Published on: 22, March, 1995
Abstract: Presentation Graphics Software packages are primarily meant for business presentations; hence, they can be used for preparing the display part of any presentation, particularly of presentations made in a classroom. This note discusses the advantages and disadvantages of using presentation graphics for classroom teaching. It also enlists common features of ... More
Reference No: CISG0029TECPages: 19Published on: 18, April, 1995
Abstract: This note summarizes the features of the following end user computing packages: 1. Spreadsheet Packages, 2. Data Management Packages, 3. Project Management Packages, 4. Presentation Software, 5. Computer-Aided Design, and 6. Multi-media Systems. In each category, wherever applicable, applications and new trends are also discussed. There is a section at the end that discusses the problems ... More
Reference No: MAR0307(A)Pages: 13Published on: 10, May, 1995
Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More
Reference No: IMG0010Pages: 3Published on: 29, May, 1995
Abstract: This case illustrates the decision problems facing a garment exporter when exchange rates change drastically. The intent of the case is to highlight the concept of real risk versus nominal risk. The case also aims to get students to realize that management decision depend on underlying realities, not purely exchenge ... More
Reference No: ECO0335TECPages: 13Published on: 17, July, 1995
Abstract: The note discusses the cardinal and ordinal approaches to explain consumer behaviour, and elaborates the indifference curve technique to choice making. The demand function is derived and explained through these tools. ... More
Reference No: IMG0012Pages: 4Published on: 29, July, 1995
Abstract: This case is intended for use as an information technology/business process re-engineering case. It describes the order processing system of an office automation/equipment manufacturer and calls for the reader to suggest how IT could be applied to make it more efficient. ... More
Reference No: PROD0231TECPages: 6 Published on: 1, October, 1995
Abstract: This note introduces the issues related to managing supply chains. It discusses the managerial constructs in Supply Chain Management and highlights operational problems associated with coordinating activities across different entities in a supply chain. ... More
