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Latest published cases

List of Latest Published Cases

  1. SoftBank and its ARM in 2022

    Authors: Agarwalla, Sobhesh Kumar; Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0579 Pages: 17 Published on: 31, July, 2025

    Abstract: In mid-July 2022, Masayoshi Son, the Chief Executive Officer of SoftBank had to decide upon the best way to monetize its ownership of ARM after a proposed merger with Nvidia failed in February 2022 due to regulatory challenges. The plans for an IPO in London had to be shelved after the collapse ... More

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  2. Air Asia India 2017

    Authors: Dixit, M.R.; Jena, Sanjay Kumar;

    Reference No: BP0422 Pages: 36 Published on: 26, June, 2018

    Abstract: The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could ... More

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  3. Discovery IQ by GE: Launching Super Value PET/CT Scanner

    Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

    Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

    Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

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  4. Amplus Solar - The Sky is the Limit

    Authors: Medicherla, Kiran; Agarawal, Shrey; Jamar, Arushi; Garg, Amit;

    Reference No: PSG0127 Pages: 19 Published on: 28, March, 2018

    Abstract: Solar energy is on a rising trend internationally and in India. The government target of 100 GW solar capacity by 2022 from the present 12 GW is providing a major push for growth in India. However technological development and market competitiveness are pushing down the prices of solar power. The CEO of Amplus ... More

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  5. Rajan Overseas: An Entrepreneurial Quest for Growth

    Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;

    Reference No: BP0420 Pages: 21 Published on: 8, January, 2018

    Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More

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  6. HealthStart: Need for Growth Strategy

    Authors: Jena, Sanjay Kumar; Laha, Arnab Kumar; Ghura, Amarpreet K. Singh; ;

    Reference No: CMHS0041 Pages: 17 Published on: 8, January, 2018

    Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More

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  7. Sandwichworkz - The Fusion Street Café

    Authors: Roy, Debjit; Raut, Mukund; Agrawal, Sanchit; Agrawal, Shubham;

    Reference No: PROD0316 Pages: 10 Published on: 8, January, 2018

    Abstract: Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address this issue, she knew she had to optimize and redesign their menu. She also realizes that to properly ... More

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  8. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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  9. Dr. Lal Pathlabs (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0408(A) Pages: 8 Published on: 20, December, 2017

    Abstract: Diagnostics services in India were growing at 20% annually with billing of USD 3.4 billion. With WTO’s GATS, foreign competition was arising. Dr. Lal PathLabs had formidable brand recognition and Dr. Arvind Lal was wondering whether to accept private equity and induct management professionals to keep pace with competitors through acquisitions ... More

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  10. Dr. Lal Pathlabs (B)

    Authors: Mathur, Ajeet;

    Reference No: BP0408(B) Pages: 21 Published on: 20, December, 2017

    Abstract: India’s diagnostics business valued at USD 10 billion was growing at 20% annually. Several players with different business models competed. Dr. Lal PathLabs, the world’s largest histopathology centre led with a menu of 3,500 tests, 1,600 collection centres and 7,000 pick-up points. Its Initial Public Offer had been oversubscribed 33.41 times and the team ... More

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  11. Gramshree, Ahmedabad

    Authors: Purohit, Sonal; Gupta, Seema;

    Reference No: CIIE0008 Pages: 16 Published on: 20, December, 2017

    Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More

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  12. Texica Limited (A): A Day in the Life of a Consultant

    Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

    Reference No: HRM0239(A) Pages: 8 Published on: 13, December, 2017

    Abstract: The chairman of the 60-year old company Texica, Ashutosh Verma approached Dr. Asim Vakil, who has a wide experience in consulting turnaround activities in declining organizations. The organization had undergone few rounds of downsizing and was also reporting about 15-20% attrition in the organization. Dr. Vakil was requested to redesign ... More

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  13. Hindustan Gum, Jodhpur

    Authors: Rana, R.; Nachiappan, G.; Raghuram, G;

    Reference No: CMA0818 Pages: 15 Published on: 13, October, 2017

    Abstract: Hindustan Gum is an agro-processor in Jodhpur, Rajasthan. It is primarily in the business of processing guar gum. The market volatility in demand and prices have shot up due to the need of guar gum in the new and growing shale gas fracking, primarily in the US. Hindustan Gum has ... More

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  14. Rivigo

    Authors: Raghuram, G; Sanghani, Pooja;

    Reference No: BP0401 Pages: 35 Published on: 29, August, 2017

    Abstract: Rivigo, a new entrant in the trucking business in India, believed that a new paradigm in the trucking/logistics industry could be brought about that would not only improve the quality of service dramatically, but also upgrade a truck driver’s lifestyle. While the industry faced driver shortage largely due ... More

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  15. GAIL 'Saksham' Program: Remoulding the Future

    Authors: Gupta, Vishal; Turaga, Rama Mohana; Mittal, Shweta;

    Reference No: PSG0123 Pages: 19 Published on: 28, July, 2017

    Abstract: ‘Saksham’, a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL’s business operations. Unlike a typical GAIL CSR programme, which ... More

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