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Latest published cases

List of Latest Published Cases

  1. SHGs as a Strategy or Mode for Reaching the Unreached for Rural Credit

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0783EX Pages: 9 Published on: 1, January, 2000

    Abstract: This case, based on published literature and field visits, poses some questions as to whether SHGs can be a substitute for the existing "mode" or "strategy" of RFIs in reaching the unreached, which of three models of linkage of SHGs with banks may be chosen, in what manner saving and ... More

  2. Pune Flower Designs Limited

    Authors: Bapna, S L; Raghuram, G;

    Reference No: CMA0780EX Pages: 18 Published on: 1, January, 2000

    Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More

  3. Basmati Paddy Procurement Plan

    Authors: Singh, Gurdev;

    Reference No: CMA0797EX Pages: 4 Published on: 1, January, 2000

    Abstract: This exercise on planning procurement of agricultural produce (Basmati paddy) for processing for the commencing season, gives information on major produce markets, and about major competitors. It also gives the indices of arrivals and prices for the six identified markets over eight weeks of peak arrivals. The idea is to ... More

  4. Western Indian Seed Company

    Authors: Singh, Gurdev; Asokan, S R; Chokshi, S N;

    Reference No: CMA0789EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case depicts the situation where a seed enterprise gives its seed production programme to the farmers. Since, the farmers are reluctant to accept the offer, the Production Manager of Western India Seed Company is disturbed as he has to raise the compensation rate to lure the farmers. The case ... More

  5. Irrigation Development: Rationale, Achievements, Problems and their Solutions

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0786TEC Pages: 14 Published on: 1, January, 2000

    Abstract: This note deals with (a) the theory of leading inputs, (b) irrigation potential, its development and utilization under successive five years plans, (c) the size and composition of public investment in harnessing various sources of irrigation and their benefits in general terms, (d) major problem-areas of development of irrigation as ... More

  6. Strengths and Weaknesses of Agriculture in India

    Authors: Desai, Bhupat M;

    Reference No: CMA0781TEC Pages: 14 Published on: 1, January, 2000

    Abstract: This technical note discusses major recent strengths and weaknesses of Indian agriculture with some past perspective. The purpose is to introduce the students with the present basic strong and weak characteristics and performance of this sector. And the second purpose is to provide an opportunity to discuss how to facilitate ... More

  7. FoodWorld (C): The Road Ahead

    Authors: Banerjee, Bibek; Raghuram, G; Koshy, Abraham;

    Reference No: MAR0325(C) Pages: 30 Published on: 27, September, 1999

    Abstract: In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. By the end of 1998, the FoodWorld chain had expanded into 19 stores with hubs in Chennai, Bangalore and ... More

  8. FoodWorld (A): Market Entry Strategy

    Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

    Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

    Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

  9. FoodWorld (B): Supply Chain Strategy

    Authors: Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(B) Pages: 36 Published on: 27, September, 1999

    Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More

  10. Ranbaxy Laboratories Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999

    Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More

  11. Jasmine: A Case Study

    Authors: Banerjee, Bibek;

    Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

    Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

  12. Ashima Attires (B)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0319(B) Pages: 16 Published on: 1, June, 1999

    Abstract: Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in August 1997 in some of the states in India, starting with Gujarat. The CEO ... More

  13. Ferox and Xel Business (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0322(A) Pages: 7 Published on: 5, May, 1999

    Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More

  14. Ferox and Xel Business (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0322(B) Pages: 6 Published on: 5, May, 1999

    Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More

  15. Konkan Railway Corporation Limited

    Authors: Banerjee, Bibek; Raghuram, G; Rangaraj, Narayan;

    Reference No: MAR0321 Pages: 29 Published on: 3, May, 1999

    Abstract: Konkan Railway Corporation Limited (KRC) was set up as a Public Sector company under the Ministry of Railways in July 1990 to bridge the 738 km "Konkan Gap" by providing a railway connection between Roha (150 kms South of Mumbai) and Thokur (about 22 kms North of Mangalore). KRC completed the project at a ... More

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