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Latest published cases

List of Latest Published Cases

  1. Lotus Thread Company Limited (E)

    Authors: Jain, Abhinandan K; Raghuram, G; Vyas, Preeta H;

    Reference No: MAR0359(E) Pages: 12 Published on: 21, December, 2004

    Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More

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  2. Mhow Ghatabillod Road

    Authors: Raghuram, G; Parikh, Nayan;

    Reference No: PSG0095 Pages: 10 Published on: 4, November, 2004

    Abstract: Mhow Ghatabillod road was a critical link connecting growing industrial areas around Indore in Madhya Pradesh. The condition of the road was poor. There was an urgent need to improve the road. Madhya Pradesh State Industrial Development Corporation Limited decided to develop the project on a Build, Operate and Transfer ... More

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  3. Actions Speak Louder Than Words: The Underlying Assumptions About How Advertising Works as Revealed in Practice

    Authors: Halve, Anand;

    Reference No: MAR0354TEC Pages: 19 Published on: 6, October, 2004

    Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More

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  4. Pro Power Africa Limited

    Authors: Patel, Rajendra;

    Reference No: F&A0471 Pages: 6 Published on: 23, August, 2004

    Abstract: Differentiating the strategic cost variance from the traditional standard cost variances and identifying the controllable and non-controllable variances along with special treatment for managed cost in interpreting the variances. ... More

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  5. Merchant Mill Heroes of Tata Steel

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0272 Pages: 2 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  6. Reinventing Project Management at Tata Steel (B): Revamp of Blast Furnace F

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0280(B) Pages: 7 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  7. Supplement to the Case Series on Tata Irom and Steel Company Limited, Jamshedpur

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0267S Pages: 17 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  8. Reinventing Marketing at Tata Steel

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0279 Pages: 10 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  9. Reinventing Tata Steel (D): ASPIRE Initiative for Cost-Competitiveness

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0267(D) Pages: 25 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  10. Merchant Mill Heroes of Tata Steel

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0276 Pages: 19 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  11. Reinventing Tata Steel (B): The Company Embarks on Consolidation

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0267(B) Pages: 8 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  12. Tata Steel: Drive on Institutional Sales

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0284 Pages: 7 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  13. Reinventing Project Management at Tata Steel (A): Caselet Implementaetion of Cold Rolling Mill (CRM)

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0273 Pages: 2 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  14. Retail Business Transformation at Tata Steel

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0282 Pages: 7 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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