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Latest published cases

List of Latest Published Cases

  1. Gujarat Corporation

    Authors: Monappa, Arun;

    Reference No: P&IR0032 Pages: 19 Published on: 1, January, 1977

    Abstract: The case deals with the evaluation of two selection instruments, the IQ test and the written essay type test, on the basis of an organization's experience. ... More

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  2. The Tale of a Travelling Toaster

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0165 Pages: 14 Published on: 1, January, 1977

    Abstract: Describes the experience of a consumer who buys a toaster, covering prepurchase, purchase decision and postpurchase stages. The problems of consumers in buying and using a product as well as getting aftersales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More

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  3. Pragati Chemicals (B)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

    Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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  4. Janata Textile Corporation (B)

    Authors: Balakrishnan, K;

    Reference No: F&A0312(B) Pages: 3 Published on: 1, January, 1977

    Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More

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  5. Raj Knitting Company

    Authors: Balakrishnan, K;

    Reference No: OB0044 Pages: 3 Published on: 1, January, 1977

    Abstract: The case describes the leadership and behavioural style of the owner?manager of a medium?sized but growing company. Some background information on him is given to attempt a psychological interpretation of his behaviour. A few alternative models can be tried for this interpretation. ... More

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  6. Cotton Textile Industry

    Authors: Bijapurkar, Ashoke; Mote, V L;

    Reference No: MAR0160TEC Pages: 69 Published on: 1, January, 1977

    Abstract: The note gives details of the cotton textile industry in India, relating to the product profile, industry structure, manufacturing process, distribution of textiles and the cost profitability and financial structure of the cotton textile industry in India. ... More

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  7. Cinestar Soaps (Private) Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0306 Pages: 2 Published on: 1, January, 1977

    Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units?revenue, profit, and contribution. ... More

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  8. The Machine Tool Manufacturers Limited (A) **

    Authors: Menon, C D;

    Reference No: OB0021(A) Pages: 15 Published on: 1, January, 1977

    Abstract: The terms and conditions of service of two hundred and forty?eight monthly?paid employees of the Madras establishment are set out. The union's charter of demands is annexed. To be used for introducing an exercise in collective bargaining. ... More

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  9. Saptrishi Industrials

    Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

    Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

    Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

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  10. Plastic Bags Company **

    Authors: Korgaonker, M G;

    Reference No: PROD0124TEC Pages: 6 Published on: 1, January, 1977

    Abstract: Involves the application of systematic layout techniques for a plastic bags manufacturing plant. It focuses on the understanding of the principal steps required for the use of the technique. Development of several alternative plans and their evaluation are envisaged. ... More

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  11. Standard Tile Company

    Authors: Balakrishnan, K;

    Reference No: F&A0303 Pages: 1 Published on: 1, January, 1977

    Abstract: Deals with a problem in material cost variance. Requires computation of price, mix and yield variances. ... More

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  12. Motivation Research

    Authors: Arul, Assumptha; Mohan, Manendra; Vora, M N;

    Reference No: MAR0233TEC Pages: 10 Published on: 1, January, 1977

    Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and nonprojective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More

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  13. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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  14. The Kutchi Industries Limited (C) **

    Authors: Menon, C D;

    Reference No: OB0056(C) Pages: 2 Published on: 1, January, 1978

    Abstract: Based on research conducted by the personnel manager within the factory and a limited industry survey, action plans to contain absenteeism are discussed. ... More

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