Latest published cases

Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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Authors: Shukla, P R;

Reference No: PROD0156TEC Pages: 7 Published on: 1, January, 1980

Abstract: The note gives a brief description of the behavioural dimension of job design. Both traditional or micro approach and the behavioural approach have been considered. The methods with behavioural implications such as job enlargement, job enrichment and job rotation are briefly described. ... More

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Authors: Jain, Abhinandan K; Vora, M N;

Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

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Authors: Govindarajan, V;

Reference No: F&A0344 Pages: 6 Published on: 1, January, 1980

Abstract: Deals with control of working capital in a travel agency. ... More

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Authors: Ranade, C G; Sah, D C;

Reference No: CMA0526 Pages: 13 Published on: 1, January, 1980

Abstract: Outlines a state government's attempt to obtain refinance for continuation of a development scheme. The role of AFC as consulting organization has been discussed in the case. ... More

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Authors: Monappa, Arun;

Reference No: P&IR0002EX Pages: 12 Published on: 1, January, 1980

Abstract: This is an exercise to generate data regarding the personnel function in an enterprise. The views of earlier groups who have played the exercise, i.e., trade unions, managers and bureaucrats are given sequentially to understand the different approaches to the function. ... More

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Authors: Gupta, Ranjit;

Reference No: CMA0523 Pages: 32 Published on: 1, January, 1980

Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More

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Authors: Malya, M Meenakshi; Maslekar, A R; Misra, D N;

Reference No: CMA0515TEC Pages: 6 Published on: 1, January, 1980

Abstract: A chief conservator of forests is overall in charge of forestry in a state. A day in the life of a typical Chief Conservator of Forests is described to highlight how a principal forest administrator/manager functions today and what roles he has to play as the head of a ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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Authors: Vora, M N;

Reference No: MAR0265(B)TEC Pages: 4 Published on: 1, January, 1981

Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

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Authors: Roy Dholakia, Ruby; Vora, M N;

Reference No: MAR0270TEC Pages: 20 Published on: 1, January, 1981

Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More

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Authors: Bhatt, Anil; Maru, Rushikesh M; Upadhyay, Bharat;

Reference No: PSG0042 Pages: 9 Published on: 1, January, 1981

Abstract: The two cases analyze the contrasting profiles of a better performing community health volunteer and a poor performing community health volunteer. ... More

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