Reference No: MAR0192Pages: 7Published on: 1, January, 1977
Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More
Reference No: OB0041Pages: 24Published on: 1, January, 1977
Abstract: This case describes the organizational and social situations existing in a few Indian villages. This case presents data on the organizational setup of the Primary Health Centres (PHCs), roles performed, research data on attitudes of the people towards family planning, and interpersonal transactions of family planning workers with villagers. Given ... More
Reference No: PROD0127TECPages: 2Published on: 1, January, 1977
Abstract: This note deals with problem of job design for employee motivation. This is particularly true of jobs that are highly monotonous, jobs with very low levels of skill requirements, etc. Among some recent experiments in job design, an approach that has reported some degree of success is job enrichment. This ... More
Reference No: F&A0307Pages: 2 Published on: 1, January, 1977
Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More
Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and non projective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
Reference No: PSG0017Pages: 11Published on: 1, January, 1977
Abstract: The Shivpur Urban Centre was the poorest performing centre. The authorities of FPAI wanted to know the reason for poor performance and asked two doctors to investigate the cause. This case describes the visit of these doctors to the centre and their interviews with the staff. They also visit one ... More
Reference No: MAR0160TECPages: 69Published on: 1, January, 1977
Abstract: The note gives details of the cotton textile industry in India, relating to the product profile, industry structure, manufacturing process, distribution of textiles and the cost profitability and financial structure of the cotton textile industry in India. ... More
Reference No: F&A0283Pages: 4Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent under utilization of capacity and rise in unit cost. The case enables analysis of cost data for short term and long term pricing. Students will be expected ... More
Reference No: OB0055Pages: 6Published on: 1, January, 1977
Abstract: Life story of an entrepreneur, with emphasis on the process of establishing the enterprise and its management. Illustrates several behavioural dimensions of entrepreneurs. ... More
Reference No: PROD0124TECPages: 6 Published on: 1, January, 1977
Abstract: Involves the application of systematic layout techniques for a plastic bags manufacturing plant. It focuses on the understanding of the principal steps required for the use of the technique. Development of several alternative plans and their evaluation are envisaged. ... More
Reference No: F&A0304Pages: 1 Published on: 1, January, 1977
Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More
Reference No: MAR0199Pages: 12Published on: 1, January, 1977
Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More
Reference No: OB0013Pages: 29Published on: 1, January, 1977
Abstract: This exercise presents the actual experience of a faculty team Educational System Unit (ESU) of the Indian Institute of Management, Ahmedabad, which made an attempt to link education with development in a backward area of Rajasthan. The initial experiences are presented in this case in five parts. The experience starts ... More
