Reference No: MAR0213TECPages: 6Published on: 1, January, 1978
Abstract: The note describes the considerations involved in competitive bidding, and provides guidelines to be followed. Examples of the contract bidding system in various countries are given. ... More
Reference No: MAR0235Pages: 13Published on: 1, January, 1978
Abstract: The case deals with a large consumer panel (more than 5,000 families) operations. The Textiles Committee, Bombay, is operating this panel on a continuous basis. Executives of a group of textile mills have been considering how they use the information generated by the Textiles Committee. It requires evaluation of panel operation, ... More
Reference No: F&A0319EXPages: 2 Published on: 1, January, 1978
Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More
Reference No: MAR0202Pages: 6Published on: 1, January, 1978
Abstract: A medium sized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More
Reference No: MAR0190Pages: 18Published on: 1, January, 1978
Abstract: The case has used a fairly a sophisticated a methodology to develop a scale to measure job discontent among Development Officers of the Life Insurance Corporation of India. The methodology involve first generating a large number of items covering various dimensions of job discontent. The statements are then systematically screened ... More
Reference No: MAR0210EXPages: 5Published on: 1, January, 1978
Abstract: Several new product idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop new product ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More
Reference No: PSG0034Pages: 7 Published on: 1, January, 1978
Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More
Reference No: OB0096TECPages: 8 Published on: 1, January, 1978
Abstract: Discusses statutory provisions on retrenchment, illustrated with decisions of the courts, and comments on the implications of retrenchment on industrial relations. ... More
Reference No: P&IR0125TECPages: 5 Published on: 1, January, 1978
Abstract: This note summarizes the conclusions drawn by some scholars regarding the influence of the traditional norms of Indian society on the behaviour and attitudes of Indian managers. ... More
Reference No: MAR0187Pages: 15Published on: 1, January, 1978
Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More
Reference No: OB0056(D)Pages: 5Published on: 1, January, 1978
Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More
Reference No: MAR0195Pages: 4Published on: 1, January, 1978
Abstract: Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other ... More
Reference No: MAR0239Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
