Latest published cases

Authors: Varshneya, K L;

Reference No: F&A0184(B) Pages: 3 Published on: 1, January, 1970

Abstract: Mr. Sahney, Vice President (Finance), has been considering what his recommendations to the President should be, regarding the sales manager's proposal, of relaxing the credit terms, to augment the sales of farm machinery, especially since the plant has been operating below capacity. The case brings out the contribution approach to ... More

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Authors: Shah, B G; Varshneya, K L;

Reference No: F&A0170 Pages: 18 Published on: 1, January, 1970

Abstract: JML was an integrated heavy machinery manufacturing plant which was set up in collaboration with world-renowned firms for the manufacture of machinery and equipment required for steel, mining, sugar, cement, paper and pulp. The project incurred a heavy overrun of costs due to excessive investment in infrastructural facilities like ... More

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Authors: Kulkarni, G R;

Reference No: BP0030(C) Pages: 3 Published on: 1, January, 1970

Abstract: The casewriter has a talk with the General Management manager in charge of the rayon tyre cord plant of the company about his management style and philosophy. This provides a basis for discussion about the attitudes and approaches of Indian managers who have had some exposure to modern management concepts ... More

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Authors: Varshneya, K L; Reynolds, J;

Reference No: BP0014(C) Pages: 6 Published on: 1, January, 1970

Abstract: The manager of the dairy is trying to appraise recent improvements in profit and loss achievements, related to various management actions and provide for further improvement. ... More

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Authors: George, P S;

Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

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Authors: George, P S;

Reference No: CMA0185(D) Pages: 10 Published on: 20, January, 1970

Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More

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Authors: George, P S;

Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

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Authors: Gupta, V K; Mathur D.P.;

Reference No: CMA0194 Pages: 12 Published on: 10, February, 1970

Abstract: Deals with the problem of under-utilization of the installed capacity of both the modern sheller rice mills. ... More

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Authors: Desai, D K;

Reference No: CMA0195 Pages: 7 Published on: 26, August, 1970

Abstract: Deals with the use of transportation model technique for fertilizers. The objective is to focus on the problem of transport cost minimization in the industries in which large bulks are handled. The fertilizer industry has been taken as a case in point. ... More

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Authors: Gopalaswamy, T P; Gupta, V K;

Reference No: CMA0203 Pages: 4 Published on: 18, November, 1970

Abstract: This case discusses conditions under which the Khasari industry operates, problems of determining cost-volume relationship, problems in relation to the determination of breakeven volume. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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Authors: Hegde, B K;

Reference No: PROD0003 Pages: 10 Published on: 1, January, 1971

Abstract: A varnish plant superintendent wants to know whether he can increase his output by about 30% without spending money on equipment. The case provides an exercise in finding out utilization of key work stations/equipment and in deciding an optimum utilization and scheduling for the required production. ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

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Authors: Mehta, S C;

Reference No: MAR0091 Pages: 11 Published on: 1, January, 1971

Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More

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