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Latest published cases

List of Latest Published Cases

  1. TI Cycles: New Product Strategy (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(A) Pages: 17 Published on: 2, December, 2002

    Abstract: This case describes the situation of TI Cycles in 1997. The Vice President, and General Manager of the company are required to assess the opportunities for new product development to accelerate the growth and competitiveness of TI Cycles. The case provides the background for identifying product market opportunities for improving the ... More

  2. TI Cycles: Corporate Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0282(B) Pages: 12 Published on: 2, December, 2002

    Abstract: This case describes the initiatives of Ramkumar who took over as the Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. The protagonist Ramkumar is expected to review the performance and decide ... More

  3. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

  4. Trauma with Delta Airlines

    Authors: Raghuram, G; Venkataraman, Krishnan;

    Reference No: MAR0349 Pages: 16 Published on: 1, January, 2003

    Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More

  5. अहमदाबाद नगर निगम अस्पताल (AMC Hospitals)

    Authors: Ramani, K V; Lakhia, Tushar;

    Reference No: CMHS0017-Hindi Pages: 10 Published on: 1, January, 2003

    Abstract: अहमदाबाद नगर निगम (एएमसी) अपने नागरिकों को तृतीयक स्तर की स्वास्थ्य देखभाल सेवाएँ उपलब्ध कराते हुए तीन बड़े अस्पतालों का संचालन करता है, जो हैं - वी.एस. अस्पताल, एस.सी.एल. अस्पताल, एवं एल.जी. अस्पताल। शिक्षा अस्पताल के रूप में, वी.एस., एस.सी.एल., एवं एल.जी. अस्पताल भारतीय चिकित्सा परिषद् (एमसीआई) द्वारा निर्धारित नियमों से कार्मिकों अथवा विभागों एवं रोगियों की देखभाल व शिक्षा के संबंध में बाध्य है। ये नियम एमबीबीएस तथा एमडी कोर्स के लिए दाखिला प्राप्त वार्षिक छात्रों की संख्या पर आधारित होते हैं। अकादमिक वर्ष 2000-01 के प्रारम्भ से, एएमसी ने नये वार्षिक एमबीबीएस दाखिले में 50 बैठकों की वृद्धि की। एएमसी चिकित्सा कॉलेजों के डीन ने प्रति वर्ष 150 वार्षिक दाखिलों के लिए एमसीआई के नियमों का अनुपालन करने के लिए प्रत्येक अस्पताल में चिकित्सा विभागों की पहचान की है। अस्पताल के अधीक्षक रोगी देखभाल के बारे में इस पुनर्गठन के प्रभाव के बारे में चिंतित हैं। ... More

  6. AMC Hospitals

    Authors: Ramani, K V; Lakhia, Tushar;

    Reference No: CMHS0017 Pages: 7 Published on: 1, January, 2003

    Abstract: Ahmedabad Municipal Corporation (AMC) administers three large general hospitals namely, VS Hospital, SCL Hospital, and LG Hospital for providing tertiary health care services to its citizens. As teaching hospitals, VS, SCL, and LG Hospitals are bound by the norms laid down by the Medical Council of India (MCI) regarding the ... More

  7. Towards an Integrated Materials Management System: Christian Medical College and Hospital, Vellore

    Authors: Kalro, A H; Ravichandran, N;

    Reference No: PROD0252 Pages: 14 Published on: 1, January, 2003

    Abstract: The case presents the materials management issues related to a large hospital. Provides an opportunity to find a unified solution to issues related to materials function. The structure, co-ordination and processes can be also discussed to improve the effectiveness of material function. ... More

  8. Cosmo Films Limited: Operations at Aurangabad (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0286 Pages: 14 Published on: 23, January, 2003

    Abstract: This case describes the tasks faced by Ranabir Mukherjee, recently appointed Vice President (Operations), in comprehending the operations of Cosmo Films, a company in the business of packing films, and developing a strategy and plans for enhancing effectiveness and efficiency. It presents the background of the company, the outcome of ... More

  9. Cosmo Films Limited: Corporate Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0289 Pages: 39 Published on: 23, January, 2003

    Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, to turnaround the company. It provides an opportunity to develop an integrated scheme for evaluating the turnaround of Cosmo Films Limited. The company had been losing around Rs. ... More

  10. Cosmo Films Limited: Operations at Aurangabad (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0287 Pages: 24 Published on: 23, January, 2003

    Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, in enhancing the effectiveness and efficiency of all aspects of operations at their production plant in Waluj, Aurangabad and affecting a turnaround. It describes the changes effected and ... More

  11. Skittles India Limited: Competing through Lean Logistics

    Authors: Ravichandran, N;

    Reference No: PROD0253 Pages: 15 Published on: 26, March, 2003

    Abstract: The case presents a novel approach to manage the logistics function of multi product environment. The proposed system is a version of Toyota production system in the context of the logistics functions. The central issue is inventory management. The proposed system is conceptually simple, but raises a large number of ... More

  12. China Post

    Authors: Raghuram, G; Kothari, Anupama;

    Reference No: PSG0088 Pages: 37 Published on: 24, April, 2003

    Abstract: This case is on China Post that, like India Post, operates in a developing country with a large population and vast distances. For China Post, the period of around 1998 was one of transformation, with reform being the only way to survive the challenge of changing times. On the threshold of ... More

  13. Department of Post - Strategy for the New Millennium

    Authors: Barua, Samir K; Bhatnagar, Deepti; Jain, Abhinandan K; Jain, Rekha; Raghuram, G;

    Reference No: PSG0089 Pages: 65 Published on: 24, April, 2003

    Abstract: This case focuses on the problems facing the DOP, so that an appropriate strategy for a sustainable future can be evolved. The DOP was faced with the task of dealing with dichotomous demands that often challenged the organizations culture, and the mind set of senior executives. On the one hand, ... More

  14. Inventory Management In India Post

    Authors: Barua, Samir K; Raghuram, G;

    Reference No: PROD0254 Pages: 19 Published on: 24, April, 2003

    Abstract: The items used by India Post can be classified into two broad categories: a) security items and b) non-security items. Security items are items that can be easily converted into cash, such as stamps, postal stationery, service stamps, Indian Postal Order, Kisan Vikas Patra and National Savings Certificates. The non-security ... More

  15. Australia Post

    Authors: Raghuram, G; Subramanian, Usha;

    Reference No: PSG0087 Pages: 19 Published on: 24, April, 2003

    Abstract: Australia Post (AP) is faced with the issue of continuance of its monopoly status in the standard letter category, and the pressures of meeting social obligations, while ensuring profitability. This case looks into the organizational set up of AP, the different services offered by AP, and an idea of its ... More

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