Reference No: MAR0059Pages: 15Published on: 1, January, 1967
Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the company owned retail shop network for distributing its textile products. ... More
Reference No: PROD0047(C)Pages: 2 Published on: 1, January, 1967
Abstract: The case gives information about the frequency of breakdowns occurring in a particular depot of the transport undertaking as also details about the time needed for repair. Students have to determine the optimum size of repair crews that should be maintained at the depot. ... More
Reference No: PROD0057(A)Pages: 12 Published on: 1, January, 1968
Abstract: The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need ... More
Reference No: MAR0071Pages: 15Published on: 1, January, 1968
Abstract: The case involves the students in a realistic situation wherein they have to understand the consumption behaviour and buying pattern of the consumers with regard to bread, and develop a distribution plan for a large public sector bakery set up in Ahmedabad, keeping fully in view the types of retail ... More
Reference No: F&A0083(B)Pages: 11 Published on: 1, January, 1968
Abstract: Executives of the mills are working on the loan arrangement to be made with their bankers for meeting the working capital requirements in the next year. The case provides an opportunity to determine the amount, timing and type of loan. It explains the various methods of financing working capital requirements ... More
Reference No: PROD0059Pages: 8Published on: 1, January, 1968
Abstract: This is an introductory case that describes in general terms the basic elements of a production system as existing at facility of a mass producer of garments. ... More
Reference No: ECO0066(B)Pages: 4Published on: 1, January, 1968
Abstract: Deals with the issue of compensation as a result of nationalization of the air transport industry. The various schemes for compensation considered by the Government of India are mentioned in the case. The case is used for encouraging the student to appraise the fairness or otherwise of the schene adoped ... More
Reference No: PROD0005Pages: 11Published on: 1, January, 1968
Abstract: The production director wants to review the company's incentive scheme. The case gives the history and nature of the scheme in detail. The student is required to point out the merits and defects of the scheme and suggest suitable improvements. ... More
Reference No: PROD0063Pages: 11Published on: 1, January, 1968
Abstract: This is an integrated case about a small business enterprise that manufactures plastic consumer items. It provides sufficient scope for improving the company's production operations as well as for developing the strategy that should be followed by this company. ... More
Reference No: CMA0143TEC Pages: 41Published on: 4, March, 1968
Abstract: Deals with the problems of production distribution of fertilizers. It is focused around policy issues. The note is prepared with a view to aquainting students with the latest policy decisions of the Government of India regarding fertilizers. ... More
Reference No: CMA0146Pages: 11Published on: 4, April, 1968
Abstract: This is an integrated case on seed input. It deals with the issues on 1) planning for seed production 2) procurement certification of seed, 3) marketing of seed, 4) channelising the agricultural credit supply to the farmers for introducing new seeds. The case is composed over various issues faced y the planners implementors at ... More
Reference No: CMA0159(B)Pages: 9Published on: 6, November, 1968
Abstract: The study concentrates on the ICD project officer's problems concerning the techno-economics of the semen bank which is producing semen for the entire district's artificial insemination programme. ... More
Reference No: CMA0152(B)Pages: 7Published on: 6, November, 1968
Abstract: The case goes further into the activities of the Sarangpur ICD and illustrates how administrative decisions can be made more viable. In the text, the project officer is concerned about the cost of artificial insemination in his project. The text brings out the problem of choice between intensification of distribution ... More
Reference No: CMA0152(A)Pages: 6Published on: 6, November, 1968
Abstract: Introduces the Sarangpur ICD project and its project officer as at the beginning of the project. It tries to illustrate the problems that arise in ranking jobs for status hierarchy. The case illustrates a typical situation in the administrative process of shifting people from one place to another, and how ... More
