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Latest published cases

List of Latest Published Cases

  1. BigBasket.Com: Redefining the Business Model

    Authors: Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar;

    Reference No: MAR0492 Pages: 23 Published on: 28, July, 2017

    Abstract: BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 million from the United Arab Emirates-based Abraaj group for driving its future growth. A few days ... More

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  2. Unnati Stores - Punjab

    Authors: Sinha, Piyush Kumar; Abhishek;

    Reference No: CFR0003 Pages: 19 Published on: 27, July, 2009

    Abstract: Progressive Corporation has opened a chain of 40 rural retail stores spread in the states of Punjab, Haryana, Gujarat, Maharashtra, Andhra Pradesh, Tamil Nadu, West Bengal, and Orissa. The chain has been created in a mother-daughter format. These stores sell consumer as well as agri-products. A hub-and-spoke distribution network has been ... More

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  3. Tangy-Launching A Snack Food

    Authors: Sinha, Piyush Kumar; Sehgal, Amit;

    Reference No: CFR0004 Pages: 20 Published on: 27, July, 2009

    Abstract: The case looks at the decision options present before a new entrepreneur with regard to the unique concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must ... More

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  4. Aakash Book Store

    Authors: Sinha, Piyush Kumar;

    Reference No: CFR0001 Pages: 19 Published on: 2, May, 2007

    Abstract: This case discusses the possible entry strategy of Aakash Book Store into the Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating a possible entry into the city, and he had studied the report presented by a group ... More

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  5. Girish Food Store

    Authors: Sinha, Piyush Kumar; Kar, Sanjay Kumar;

    Reference No: CFR0002 Pages: 12 Published on: 2, May, 2007

    Abstract: The case deals with issues related to the implementation of category management practices faced by Girish Food Store located in Ahmedabad. The store was facing new challenges posed by competition as well as a change in consumer dynamics. In order to provide better services to consumers and manage different product ... More

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  6. ITC Limited, Bangalore (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0313(A) Pages: 4 Published on: 22, May, 2006

    Abstract: ITC Limited was the first large Indian transnational firm to undertake significant diversification and restructuring as part of its corporate strategy. The diversification strategy was designed by visionary leaders and professional managers from within. The strategy required to be supported by generating profits from low margin high volume traditional businesses ... More

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  7. Fresh Fruits Processing Private Limited (FFPL)

    Authors: Bhattacharjee, Sourindra; Desai, Bhupat M;

    Reference No: CMA0757 Pages: 11 Published on: 1, January, 1997

    Abstract: FFPL is a partnershio company floated by two groups which have complementary operations for fresh fruits marketing and processing. It perceive export opportunities for fruits to European and Middle East markets and hence approached on of the leadeip term-lending institutions for investment in fruit processing for this purpose. The case ... More

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  8. Software Exports from India: An Industry Note

    Authors: Korwar, Ashok; Shah, Nayana;

    Reference No: IMG0004 Pages: 21 Published on: 1, January, 1993

    Abstract: This reviews the structure of the software industry in its global dimension, explores the global forces playing in it, details the strategies followed by Indian companies, and describes the nature of the buying process abroad. ... More

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  9. A Note on Performance Evaluation

    Authors: Tandon, P L;

    Reference No: BP0123TEC Pages: 6 Published on: 1, January, 1978

    Abstract: The note raises some general questions on evaluating any public enterprise's performance with respect to its objectives, and illustrates the performance, budgeting and accountability measures of State Trading Corporation of India. ... More

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  10. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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  11. The Kilachand Group**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0053 Pages: 14 Published on: 1, January, 1974

    Abstract: History of a large Indian business house is provided to discuss intercompany investments, sole selling agency agreements, multiple subsidiary companies, and the nature of controls exercised in large groups. These topics can be discussed in the context of changing social values. ... More

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  12. Paddy Production and Procurement Relationship**

    Authors: George, P S;

    Reference No: CMA0255TEC Pages: 17 Published on: 6, February, 1973

    Abstract: This is a background note on the relationship between production and procurement of paddy, and different factors like size of holdings, varieties grown and reasons influencing the quantities arriving in the market. The note is based on a micro data from West Godavari district in Andhra Pradesh and it tries ... More

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  13. The Gujarat Agro-Industries Corporation (A) **

    Authors: George, P S;

    Reference No: CMA0229(A) Pages: 13 Published on: 31, July, 1972

    Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More

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