Latest published cases

Authors: Korwar, Ashok; Pathak, Suparna;

Reference No: BP0229TEC Pages: 43 Published on: 1, January, 1991

Abstract: This note, intended as a basis for class discussion, presents the scenario as of the late 80s in the global market for software, and outlines the structure and competition forces in the market. It gives a review of India's competition, and profiles of Indian software exporters. The note briefly presents ... More

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Authors: Korwar, Ashok;

Reference No: IMG0011 Pages: 15 Published on: 27, October, 1995

Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More

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Authors: Jain, Rekha; Raghuram, G; Bhatt, Gunjan;

Reference No: PSG0075EX(A) Pages: 19 Published on: 27, May, 1998

Abstract: Faced with a huge and growing unmet demand, the government decided to open the telecom sector for private participation in the mid 1980s. Tenders were invited, in 1992 from Indian companies to bid for franchises of cellular mobile services in the metropolitan cities. This case focuses on the issue that Hutchison ... More

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Authors: Jain, Rekha; Raghuram, G; Bhatt, Gunjan;

Reference No: PSG0075EX(B) Pages: 22 Published on: 27, May, 1998

Abstract: In 1992, the Department of Telecom (DOT) announced provisional selection of bidders for licensing the operation of cellular mobile telephone services in the four metropolitan cities. This case deals with a legal saga that Hutchison Max Telecom Pvt. Ltd. (HMTP) underwent between January 1993 and October 1994. This case focuses on the implications ... More

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Authors: Jhangiani, Sushil; Abhishek; Koshy, Abraham;

Reference No: MAR0474EX Pages: 3 Published on: 3, November, 2015

Abstract: The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in ... More

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Authors: Sahay, Arvind;

Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

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Authors: Sharma, Dheeraj;

Reference No: MAR0491 Pages: 7 Published on: 31, March, 2017

Abstract: Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. Rajeev Batra, CEO of Fish TV was now facing a dilemma as to whether the ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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