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  1. Case (8)
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Latest published cases

List of Latest Published Cases

  1. The Oral Pill in India and China (A)

    Authors: Maru, Rushikesh M;

    Reference No: PSG0030(A) Pages: 2 Published on: 1, January, 1974

    Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More

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  2. Dr Desai's Review

    Authors: Vora, M N;

    Reference No: PSG0026 Pages: 15 Published on: 1, January, 1974

    Abstract: The case discusses how a medical officer of a PHC would attempt to utilize the concepts he has learned from a management course to improve the working of his PHC. It describes the steps he would take to achieve this objective (in the context of family planning activities of a ... More

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  3. Getting a MESU Started

    Authors: Satia, J K;

    Reference No: PSG0021 Pages: 4 Published on: 1, January, 1977

    Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More

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  4. Primary Health Centre Monitoring System

    Authors: Murthy, Nirmala; Satia, J K;

    Reference No: PSG0012TEC Pages: 14 Published on: 1, January, 1979

    Abstract: This note describes the MIES that was designed for monitoring PHC performance. A study was carried out on the monthly performance of 80 PHCs in six districts in Uttar Pradesh. One significant factor influencing performance of a PHC was the quality and quantity of supervision by district authorities. On the basis ... More

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  5. Narayana Nethralaya: A Precious Gift to a Premature Child

    Authors: Jain, Rekha; Manikutty, S;

    Reference No: IITCOE0004 Pages: 18 Published on: 13, April, 2011

    Abstract: The case describes the remarkable work done in the state of Karnataka, by a hospital in Bangalore, in identifying retinal damages in the incipient stage in premature babies a condition called Retinopathy on Prematurity (ROP). The work is in the pilot stage, covering only Bangalore and three districts around it, ... More

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  6. Dr. Shah and his Innovations

    Authors: Dixit, M.R.;

    Reference No: BP0384 Pages: 18 Published on: 12, May, 2015

    Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More

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  7. Mayaderm

    Authors: Dixit, M.R.;

    Reference No: BP0385 Pages: 10 Published on: 26, May, 2015

    Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More

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  8. Social Transformation of Indian Tribal Community: Unlocking the Potential by Healthcare

    Authors: Ravichandran, N.; Patel, Malay;

    Reference No: BP0397 Pages: 15 Published on: 10, January, 2017

    Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India. In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More

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  9. Discovery IQ by GE: Launching Super Value PET/CT Scanner

    Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

    Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

    Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

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