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Latest published cases

List of Latest Published Cases

  1. Sheetal Air Coolers

    Authors: Ramachandran, K;

    Reference No: BP0230 Pages: 7 Published on: 1, January, 1992

    Abstract: The case discusses introduction of a new concept in air-cooling, a technologically innovative product, in the place of conventional air coolers. The entrepreneur is faced with three options of technology with various levels of capital investment requirements in the small scale sector, and other implications on the organization in terms ... More

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  2. Professional Leather Works

    Authors: Korwar, Ashok;

    Reference No: IMG0003 Pages: 8 Published on: 1, January, 1993

    Abstract: Features decision about choice of export business to enter, what point in value chain to enter. ... More

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  3. Traditional Leather Works

    Authors: Korwar, Ashok;

    Reference No: IMG0002 Pages: 17 Published on: 1, January, 1993

    Abstract: Features decision to expand from traditional leather exports to footwear exports. ... More

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  4. Good Knight

    Authors: Ramachandran, K;

    Reference No: BP0232 Pages: 10 Published on: 6, July, 1994

    Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More

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  5. The Electronics Corporation of India Limited (ECIL) (E)

    Authors: Manikutty, S;

    Reference No: BP0235(E) Pages: 9 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Computer Group of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. It had developed, through its own efforts, India's first computer and subsequent ... More

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  6. The Electronics Corporation of India Limited (ECIL) (F)

    Authors: Manikutty, S;

    Reference No: BP0235(F) Pages: 9 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Communication Systems Group (CNSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. CNSG is in the business of communication equipment, including antennae, ... More

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  7. Novelty Bread

    Authors: Ramachandran, K; Priyan, P K;

    Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

    Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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  8. Security Belt Limited

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

    Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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  9. Royal Enfield Motors Limited

    Authors: Ravichandran, N;

    Reference No: BP0250 Pages: 31 Published on: 12, May, 1999

    Abstract: This case describes the evolution of Royal Enfield Motors Limited, its decline and recovery after the takeover by Eicher Tractor. ... More

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  10. Ranbaxy Laboratories Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999

    Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More

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  11. Arun Ice Cream

    Authors: Koshy, Abraham; Venkiteswaran, N;

    Reference No: BP0253 Pages: 17 Published on: 2, March, 2000

    Abstract: The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ... More

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  12. Torrent Cables Limited (C)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0261 Pages: 7 Published on: 8, January, 2001

    Abstract: This case describes the measures initiated by Torrent Cables Limited to fight the recession. The issue is one of strengthening the measures and introducing new initiatives to prevent the company from becoming sick again. In 1989, the torrent group acquired a sick company and initiated a series of measures to turn ... More

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  13. Torrent Cables Limited (A)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0259 Pages: 10 Published on: 8, January, 2001

    Abstract: In 1989, Torrent Group acquired Mahendra Electricals Ltd., a sick company. This case describes the circumstances leading to the acquisition, the motivation of Torrent Group, the technology, competition and customers of the acquired company, the performance of the company, and the strategic options developed by the new management. The new team ... More

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  14. The Blazing Flame

    Authors: Joseph, Jerome;

    Reference No: BP0257 Pages: 4 Published on: 8, January, 2001

    Abstract: This case presents the growth and challenges faced by an entrepreneur. The narration is by a young member of the organization. Mr. U.N. Mehta, the founder of Torrent Group, started his career as a medical representative in a Swiss multinational company. He left this job to set-up his own ... More

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