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Search results for 'marketing management case s'

Related Searches: marketing management case st, marketing management case stud, marketing management case stu, marketing management case studies

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  1. Radio Mirchi: Entry into Kolkata Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

    Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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  2. Sonata Chemicals

    Authors: Mehta, Namit;

    Reference No: CISG0064 Pages: 15 Published on: 9, January, 2001

    Abstract: The case on Sonata Chemicals is an example of the state of Information Technology (IT) implementation across various organizations. The case highlights the role of the Marketing Department and its IT needs, such as the development of a Management Information System (MIS) to keep track of its activities, such as ... More

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  3. Employee Selection: Some Issues

    Authors: Saiyadain, M S;

    Reference No: P&IR0178TEC Pages: 9 Published on: 1, January, 1989

    Abstract: Given the increasing complexity and criticality of selection in human resources management, this note raises some issues in such sub-fields of selection as selection policy and procedures, marketing of vacancies, choice of recruitment advertising, campus recruitment, employment exchanges, and reservation. ... More

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