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Search results for 'marketing management cas'

Related Searches: marketing management cases, marketing management case, marketing management case s, marketing management case st, marketing management case stud

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  1. Rupeek Fintech: Monitizing Gold, the Smart Way

    Authors: Sahay, Arvind; Joshi, Varuna M; Chainani, Renisha; Nambiath, Sudeesh;

    Reference No: MAR0522 Pages: 31 Published on: 2, August, 2022

    Abstract: The case highlights the journey of a digital gold loan start-up which offers low interest rates, doorstep service, speedy documentation, locker and quick gold withdrawal features to customers looking for a gold loan. This enables the customers to eliminate the fear of social stigma associated with gold loans and complete ... More

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  2. Rural Credit Innovation of ABC Bank: A Case of Integrated Produce Marketing Loan for Tobacco (IMP-T)

    Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

    Reference No: CMA0763 Pages: 6 Published on: 1, January, 1997

    Abstract: The case throws light on how bottom-up, decentralized, and autonomous approach can be helpful in the promotion of loan services. The case discusses how one of the managers identified the need of farmers and tried to develop a suitable product. However, the case also highlights the problems faced in implementation ... More

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