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Search results for 'marketing cases 20'

Related Searches: marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

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  1. Schematic Software Company: Accelerating Growth

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;

    Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022

    Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More

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  2. GoQii-Sokrati: A Contract Dispute in the Digital Ad World

    Authors: Agarwal, Anurag K;

    Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

    Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

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  3. Implementing SuperOffice at Mover Incorporated

    Authors: Vohra, Neharika;

    Reference No: OB0203 Pages: 7 Published on: 30, June, 2008

    Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More

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  4. Idea Cellular Limited

    Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

    Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

    Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

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  5. Zoom's Lightning Bolt Is Made of Clouds (B)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(B) Pages: 7 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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  6. Zoom's Lightning Bolt Is Made of Clouds (A)

    Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

    Reference No: IS0141(A) Pages: 17 Published on: 31, March, 2021

    Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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