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  1. Yes!poho: Digitising the Saree-Buying Experience with Virtual Reality

    Authors: Mendonca, Valerie; Sreekumar, Arun;

    Reference No: CIIE0033 Pages: 15 Published on: 20, November, 2025

    Abstract: The case study explores Yes!poho, a digital platform launched in 2017 to revolutionise the traditional saree-shopping experience while empowering rural artisans. Founded by Raghuram Kuchibhatla and Meenakshi Dubey, the platform connects customers directly with weavers to offer customisable, high-quality sarees, using technology to bridge market gaps. Yes!poho’s asset-light ... More

  2. Sid's Farm: A Purpose-Driven Safe Food Startup

    Authors: Ghosh, Ranjan Kumar ;

    Reference No: CMA0828 Pages: 10 Published on: 21, April, 2025

    Abstract: Sid’s Farm, founded by Dr Kishore Indukuri in 2013, has emerged as a transformative dairy brand in India’s adulterated milk market. Driven by the vision of delivering pure, unadulterated milk, the company has grown from a 20-cow farm to processing 43,000 litres of milk daily with rigorous 45-step quality checks. ... More

  3. Yashoda Hospitals: Taking the MR Linac Puzzle Head-On

    Authors: Sapru, Aakash; Gondi, Anusha Reddy; Gupta, Manish; Kondaparthi, Prem Kumar;

    Reference No: CIIE0040 Pages: 7 Published on: 18, June, 2026

    Abstract: Dr. Surender Rao, Managing Director of Yashoda Hospitals, must decide whether to invest in India’s first MR-Linac (an MRI-guided linear accelerator), a technology that combines real-time magnetic-resonance imaging with radiation delivery to support highly precise, adaptive cancer radiotherapy. There is no domestic precedent for the technology, and the lack ... More

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