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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'

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  1. Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India

    Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

    Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

    Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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  2. ONGC - SUMITOMO: Avoidable Long Legal Battle

    Authors: Agarwal, Anurag K;

    Reference No: BP0342 Pages: 5 Published on: 15, November, 2011

    Abstract: ONGC vs. Sumitomo - Supreme Court of India, 28 July, 2010 - is an example of a dispute in an international contract, with an arbitration clause, which could have been avoided. Ironically, it took almost two decades to be finally decided. The purpose of this case is to make the readers think ... More

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  3. WHRRL: Facilitating Agricultural Finance through Block-Chain Technology

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

    Reference No: CMA0823 Pages: 19 Published on: 15, April, 2021

    Abstract: The agricultural financial market in India was still underdeveloped, in part because the formal financial sector viewed the rural population in general and agriculture, in particular, to be high-risk. Warehouse receipt financing (WHR Financing) is a financial instrument that provides farmers and traders with access to working capital by allowing ... More

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  4. SUGAR Cosmetics: Employee Influencers and Channel Conflict (A)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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  5. SUGAR Cosmetics: Employee Influencers and Channel Conflict (B)

    Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

    Reference No: MAR0526(B) Pages: 2 Published on: 29, June, 2022

    Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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  6. GiveIndia - The Business of Philanthropy

    Authors: Tripathi, Sanjeev; Bhasker, Shashank;

    Reference No: MAR0467 Pages: 15 Published on: 12, June, 2015

    Abstract: GiveIndia is an online donation platform that bridges the gap between the donors and credible Non-Governmental Organizations. The focus of GiveIndia has been on individual donations with a vision to create a culture of giving, where every Indian donates at least 2% of their income for the poor. In 2013, the Government ... More

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  7. ORL: Diversification and the Impact of COVID-19

    Authors: Singhal, Naman; Tikoo, Siddharth; Das, Abhiman;

    Reference No: MCFME0004 Pages: 18 Published on: 22, April, 2024

    Abstract: Oberoi Realty Limited (ORL) has been a success story in Mumbai’s premium real estate space and has created a strong brand value over the years. However, the company has primarily focussed on the high-end category and on specific locations in Mumbai. Over the past 15 years, the high demand for ... More

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  8. MediVault Informatics: Negotiating co-founder discord in a growth-stage startup

    Authors: Dani, Reeva; Mendonca, Valerie; Vohra, Neharika; ;

    Reference No: CIIE0043 Pages: 7 Published on: 28, July, 2026

    Abstract: Abhay Kulkarni, Deepak Anand, and Sudhir Deshpande co-founded MediVault Informatics in 2019, and onboarded a fourth-co-founder, Suraj Garg in 2022. Before founding the healthtech venture, they had been co-workers and friends at a data analytics firm. Over the next few years, MI expanded its technology and client portfolio, raised external funding and ... More

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  9. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

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  10. RERA: A Real Estate Mediator

    Authors: Mundhada, Ketan; Singh, Priya; Kaur, Jasleen; Nandi, Titas; Prabakar, Yuthish R; Shukla, Akash; Sethi, Abhishek; Das, Abhiman;

    Reference No: MCFME0002 Pages: 24 Published on: 9, May, 2024

    Abstract: The case “RERA: A Real Estate Mediator” focuses on the concerns of developers, customers and authorities in the Indian real estate market following the 2008 global financial crisis and how the Real Estate (Regulation and Development) Act, 2016 (RERA) is striving to resolve these issues. The case protagonist, Gautam Chatterjee, head of ... More

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  11. Chilli in Soup (A)

    Authors: Bandyopadhyay, T.; Raghuram, G; Sisodia, Neeraj;

    Reference No: CMA0811(A) Pages: 26 Published on: 1, January, 2005

    Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More

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  12. Shaping HRM Practices in SES: Where People Love to Learn, Work and Live

    Authors: Varkkey, Biju; Shah, Virangi;

    Reference No: HRM0264 Pages: 31 Published on: 24, February, 2025

    Abstract: Stakeholders Empowerment Services (SES), is a not-for-profit proxy advisory firm based in Mumbai, India, with over 40 employees. Founded by Jitendra Nath Gupta (JNG), SES primarily aimed to protect investors from corporate scandals by providing research-backed voting recommendations. JNG assembled a unique team with about 73% of employees coming from underprivileged backgrounds ... More

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  13. Chemistry Looks to the Future at Innovassynth

    Authors: Mathur, Ajeet;

    Reference No: BP0367 Pages: 20 Published on: 15, November, 2013

    Abstract: The case describes a born global Indian enterprise in R& D that developed and leveraged knowledge-intensive business services in speciality chemicals, custom synthesis of genes and contract research co-evolving dynamic capabilities in partnership with multinationals from Europe and North America. Challenges concerned fostering a credible talent management ecosystem where scientific ... More

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  14. Suta: How Two Sisters Used Social Media to Successfully Build a Saree Brand in India

    Authors: Vijayalakshmi, Akshaya; Upadhyay, Riddhi ;

    Reference No: MAR0554 Pages: 13 Published on: 22, July, 2025

    Abstract: As times have changed, many Indian women, particularly those working in the corporate sector, have increasingly moved away from wearing sarees to work. The saree, a 5.5-metre-long fabric, is traditionally worn by women in India, Bangladesh and Pakistan. Sujata Biswas and Taniya Biswas sought to revive the saree as a ... More

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  15. CSIR-Tech Private Ltd: Facilitating Lab to Market Journey

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0218 Pages: 18 Published on: 4, July, 2015

    Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More

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