Reference No: MAR0545Pages: 14Published on: 4, July, 2024
Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More
Reference No: HRM0267Pages: 27Published on: 17, August, 2026
Abstract: The case traces the journey of Shree Ramkrishna Exports Pvt. Ltd (SRK) as it transformed its facilities—SRK Empire and SRK House—into world-class LEED Platinum-certified green buildings, and the organisation’s subsequent progression towards achieving Net-Zero energy and emission status. Through cost–benefit analysis, the case reveals how investments ... More