Reference No: BP0288Pages: 22Published on: 23, January, 2003
Abstract: This case focuses on the task before Mr. Sushil Mittal who has been asked to takeover as the profit centre head of Cosmo Films Limited, a company in the business of packing films. He is required to formulate and implement a turnaround strategy. The case provides details like the background ... More
Reference No: BP0289Pages: 39Published on: 23, January, 2003
Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, to turnaround the company. It provides an opportunity to develop an integrated scheme for evaluating the turnaround of Cosmo Films Limited. The company had been losing around Rs. ... More
Reference No: MAR0485Pages: 11Published on: 11, July, 2016
Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More
Reference No: MAR0540Pages: 12Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Reference No: CDT0003Pages: 17Published on: 10, October, 2025
Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More
Reference No: BP0363(B)Pages: 24Published on: 12, June, 2015
Abstract: IFCI Limited-a non-banking financial corporation in India was struggling with issues of negative Capital Adequacy Ratio and high non-performing assets till 2007. The company had not done any business for a decade until 2007. July, 2007 was the time when Atul Rai joined the company as the CEO. This case revolves around the ... More
Reference No: CIIE0037Pages: 28Published on: 23, September, 2025
Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More
