Reference No: PROD0243Pages: 4Published on: 2, September, 1999
Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More
Reference No: RJMC0042Pages: 7Published on: 5, January, 2016
Abstract: Mr D M Patel, Senior Manager, Mobile Fish-selling Vans project, Gujarat Fisheries Central Co-operative Association Limited (GFCCA), had to present a plan to the Governing Body for the project which had been making losses for the last few years. He had GFCCA’s annual accounts for 2009-2010 with him, but ... More
Reference No: ECO0009(A)Pages: 7 Published on: 1, January, 1966
Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More
Reference No: MAR0006(B)Pages: 7Published on: 1, January, 1966
Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More
Reference No: PROD0049(A)Pages: 10Published on: 1, January, 1964
Abstract: The case describes how, in a small rubber company, the introduction of a new hydraulic press to replace hand?operated presses brings up questions of meeting production targets and wages of workers in the new press. Targets can be met only if working time is reduced by improving the layout ... More
Reference No: MAR0261(C)Pages: 11Published on: 1, January, 1981
Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More
Reference No: MAR0509(B)Pages: 3Published on: 7, October, 2019
Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More
Reference No: PROD0291(A)Pages: 19Published on: 2, May, 2008
Abstract: A typical problem in petroleum supply chains is to determine optimal jetty capacity. Western Oil Limited, a refinery in Western India was set for an expansion that would more than quadruple its capacity over the coming three years. This case examines how to expand the captive jetty capacity to match ... More
Reference No: STR0455(A)Pages: 29Published on: 31, March, 2021
Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More
Reference No: F&A0564Pages: 13Published on: 24, December, 2021
Abstract: In March 2021, Nayan Parikh & Consultants (NPC) has to decide how to recover the loan that it had extended to Shrenikbhai Vimawala, Chairman and Managing Director, Shrenik Limited against a pledge of Shrenik shares. When NPC granted the loan to Vimawala a year earlier, it was to be paid back within 3 ... More
Reference No: F&A0263(F)Pages: 22Published on: 1, January, 1976
Abstract: Mr.Trivedi, one of the branch managers, has some mental reservations about accepting the target for agricultural advances for his branch. The regional manager is confident that the potential reflected in the target exists in the branch. He comes to this conclusion from a report based on a field study ... More
Reference No: P&IR0189Pages: 25Published on: 17, October, 2002
Abstract: The case is of Amal Products Ltd. (APL), a company in southern Gujarat, manufacturing intermediate dyes and specialty chemicals, mainly for the textile market. The company went into losses in 1998 due to recession in the textile industry, fierce competition from Chinese manufacturers and from local manufacturers, who sold their products ... More
Reference No: CMA0047Pages: 18Published on: 1, January, 1966
Abstract: The manager of the dairy husbandry division of Amul studies the role of green fodder in enhancement of milk yield and the measures to be taken for having adequate green fodder for the producer members. ... More
Reference No: CIIE0038Pages: 23Published on: 11, March, 2026
Abstract: HoneyVeda was founded in 2019 by Hardik Joshi, a business-analyst-turned-apiarist, to promote ethical beekeeping practices and produce and sell high-quality honey. To realise this vision, the startup partnered with farmers, farmer producer organisations (FPOs) and government agencies to supply beekeeping equipment, deliver training to novice beekeepers and produce honey from bee ... More
