Search results for 'public or'

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  1. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

  2. Air Deccan (D)

    Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

    Reference No: F&A0481(D) Pages: 29 Published on: 17, July, 2008

    Abstract: Air Deccan planned to raise ` 450 crore by selling up to 26 per cent stake to professional investor(s). This was the consequence of a debt that needed to be paid. The situation was grim for Air Deccan. There were pending law suits and some of the top management executives were leaving ... More

  3. Publicity Van

    Authors: Shingri, P M;

    Reference No: CMA0627 Pages: 7 Published on: 1, January, 2000

    Abstract: This case describes in detail the functioning of an audio-visual van. It is useful for managers concerned with promotional activities in the rural areas. It deals with aspects such as planning, mobilizing resources, scheduling the tour programme, motivation of staff, and public relations in the field. ... More

  4. Modern Bakeries (I) Limited (P): Objectives and Accomplishments

    Authors: Murthy, K R S;

    Reference No: BP0071 Pages: 21 Published on: 1, January, 1976

    Abstract: Describes the process of formulation of objectives of Modern Bakeries, a public enterprise. Provides a good basis for evaluating the objectives and for discussing the accomplishments of the company with respect to its objectives. The objectives were formulated after the government accepted a recommendation by the Administrative Reforms Commission that ... More

  5. A Note on the Television Industry

    Authors: Murthy, K R S;

    Reference No: BP0225TEC Pages: 40 Published on: 1, January, 1990

    Abstract: The note on the television industry describes government policies governing the manufacture and sale of TV sets in the 70s and 80s. It also covers the trends in the world consumer electronics industry, which supplied the technology and some components of the Indian industry as well as trends in the ... More

  6. Cerenity Sanitizer: Marketing Research for New Product Launch (A)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

    Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

  7. CAQM and GRAP: Public Policy and Judiciary: A Technical Note

    Authors: Agarwal, Anurag K;

    Reference No: JSW0003TEC Pages: 11 Published on: 20, March, 2025

    Abstract: The role of the Supreme Court in formulating a policy to ameliorate air quality control in Delhi is an example of judicial activism. It can be said to be necessary due to lack of effective action by the legislature and the executive. The creation of the Commission for Air Quality ... More

  8. Institutionalization of Rural Credit in India

    Authors: Singh, Gurudev;

    Reference No: CMA0630TEC Pages: 10 Published on: 1, January, 1986

    Abstract: The note gives a historical account of the public intervention in rural financial market (RFM) in India, especially institutionalization of rural credit supply. It highlights the efforts made from time to time to improve the operational efficiency of RFM. As such it discusses the salient features of the formal segment ... More

  9. Industrial Policy and Performance

    Authors: Gupta, G S;

    Reference No: ECO0330TEC Pages: 18 Published on: 1, January, 1992

    Abstract: The note discusses the objectives and instruments and developments pertaining to industrial policy, and performance of the industrial sector in India during the last 40 years. In particular, it reviews policies concerning the public sector, licensing, large industrial houses, foreign investment and technology transfer, small-scale sector, location, price and distribution, and ... More

  10. Planning: Public Policy and Achievements in India

    Authors: Ali, Ifzal;

    Reference No: ECO0273TEC Pages: 35 Published on: 1, January, 1981

    Abstract: In this paper we are concerned with the issues related to the instruments used by the government for ensuring that the targets specified in the Five Year Plans are achieved. The instruments used in the agricultural, industrial and foreign trade sectors are considered separately. Price and non-price instruments have been ... More

  11. XYZ Minerals Company

    Authors: Issac, Akkanad M;

    Reference No: PROD0107 Pages: 18 Published on: 1, January, 1976

    Abstract: This comprehensive case deals with all aspects of materials planning and control in a medium?sized public sector manufacturing organization with an annual sales turnover of over Rs 3 crore. The emphasis is on spare parts management. The case raises the following issues: fixing of targets for investment in inventories; inventory ... More

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