Reference No: MAR0230TECPages: 15Published on: 1, January, 1979
Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More
Reference No: BP0196TECPages: 16Published on: 1, January, 1987
Abstract: This note describes the structure of the chemical fertilizers industry in India, and the economic and regulatory environment in which it operates. Adequate nformation has been given regarding the nature of the product, performance of major manufacturers, determinants of demand for fertilizers, performance of the industry as a whole, and ... More
Reference No: ECO0267TECPages: 9Published on: 1, January, 1980
Abstract: The note discusses the nature and operations of typical ancillary industries in the small scale sector. It emphasizes the economic and managerial factors that are significant in the working of ancillary industries. It includes material on Government policy for development of ancillaries in the small scale sector. ... More
Reference No: BP0158TEC(A)Pages: 3Published on: 1, January, 1979
Abstract: This and the subsequent four notes discuss the issues and processes in the area of interface between government and public undertakings. This note takes an verview of the interface and discusses the philosophy and the rationale behind government undertaking of economic enterprises. The possible areas of interface
are listed. ... More
Reference No: MAR0275(A)Pages: 7 Published on: 1, January, 1982
Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More
