Search results for 'communications f'

Authors: Sharma, Meenakshi;

Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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Authors: Sharma, Nivedita; Sahay, Arvind;

Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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Authors: Koshy, Abraham;

Reference No: MAR0379 Pages: 24 Published on: 24, April, 2006

Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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Authors: Vyas, Preeta H; Mehta, Bijal;

Reference No: MAR0357 Pages: 13 Published on: 7, January, 2004

Abstract: The case focuses on the challenge faced by Reliance Infocomm, a part of the Reliance Group on how best to promote its Reliance India Mobile brand of telecom service to the Indian consumer. With competition from other telecom companies that utilize either GSM or CDMA technology, Reliance Infocomm must decide ... More

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Authors: Issac, Akkanad M;

Reference No: OB0053 Pages: 6 Published on: 1, January, 1978

Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More

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Authors: Barua, Samir K; Bhatnagar, Deepti; Jain, Abhinandan K; Jain, Rekha; Raghuram, G;

Reference No: PSG0089 Pages: 65 Published on: 24, April, 2003

Abstract: This case focuses on the problems facing the DOP, so that an appropriate strategy for a sustainable future can be evolved. The DOP was faced with the task of dealing with dichotomous demands that often challenged the organizations culture, and the mind set of senior executives. On the one hand, ... More

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Authors: Sharma, Dheeraj;

Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0021 Pages: 5 Published on: 7, March, 2019

Abstract: The case centres around a senior vice-president in an insurance firm, who becomes aware of a potential sexual harassment (SH) case within his team. The case captures his reactions, right from his initial attempt to understand the scenario, to his conversations with the woman concerned, and his eventual attempt to ... More

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Authors: Khanna, Varun; Kaul, Asha;

Reference No: COMM0010 Pages: 17 Published on: 16, January, 2013

Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization.  A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More

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Authors: Iyer, Lakshmi Shankar; Arun Kumar, Arti; Singh, Manjari; ;

Reference No: HRM0266 Pages: 11 Published on: 29, January, 2026

Abstract: This case underscores the significance of knowledge transfer within a consulting organisation. Jayesh, a young executive at Zenithon Consulting, was burdened with the workload of three employees, working 14–16 hours daily without adequate support. The absence of his manager, Ron, who was on medical leave, revealed critical gaps in knowledge documentation ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0176 Pages: 15 Published on: 1, January, 1976

Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More

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Authors: Bashyam, S; Ganesh, S R;

Reference No: OB0115TEC Pages: 5 Published on: 1, January, 1980

Abstract: Nonverbal communication confirms, contradicts or acts as a powerful substitute for verbal communication in almost all interpersonal transactions. In his book, "Manwatching??A Field Guide to Human Behaviour," highly illustrated with field observations, Desmond Morris shows how people signal their attitudes, desires and innermost feelings more powerfully through unconscious bodily ... More

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Authors: Jain Rekha;

Reference No: IITCOE0006TEC Pages: 29 Published on: 14, July, 2014

Abstract: The note gives an overview of evolution of Indian telecom sector. It aims to provide a background note on the competitive scenario and developments in telecom sector. This would help in critical analysis of policy making and regulatory issues in the industry. It covers the era from deregulation and privatization ... More

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