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Search results for 'business strategy'

Related Searches: Business strategy and co, Business strategy and c, Business strategy and, Business strategy a, Business strategy and comp

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  1. Cosmo Films Limited: Operations at Aurangabad (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0286 Pages: 14 Published on: 23, January, 2003

    Abstract: This case describes the tasks faced by Ranabir Mukherjee, recently appointed Vice President (Operations), in comprehending the operations of Cosmo Films, a company in the business of packing films, and developing a strategy and plans for enhancing effectiveness and efficiency. It presents the background of the company, the outcome of ... More

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  2. Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India

    Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

    Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

    Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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  3. Tata Sons Limited - 2010

    Authors: Dixit, M R, Bhaskar Bhowmik;

    Reference No: BP0356 Pages: 17 Published on: 18, January, 2013

    Abstract: This case provides an opportunity to develop criteria for the selection of a leader who would lead a well established conglomerate. It provides details about the initiatives of the predecessors, the changing environment of businesses, internal concerns and the challenges before the new leader. A list of the contenders for ... More

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  4. Cosmo Films Limited: Corporate Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0289 Pages: 39 Published on: 23, January, 2003

    Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, to turnaround the company. It provides an opportunity to develop an integrated scheme for evaluating the turnaround of Cosmo Films Limited. The company had been losing around Rs. ... More

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  5. Kapila Krishi Udyog Limited

    Authors: Singh, Kunwar Milind; Singh, Sukhpal;

    Reference No: CMA0822 Pages: 15 Published on: 31, May, 2021

    Abstract: Kapila Krishi Udyog Limited, a Kanpur-based cattle feed manufacturer, was the market leader in the organised cattle feed market in North India. The organised cattle feed market was estimated at around 17–18% of India’s cattle feed market. The product was commodity type and had demand mainly in rural and semiurban ... More

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  6. FoodWorld (A): Market Entry Strategy

    Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

    Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

    Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

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  7. Tirupati Oils: Launching a Rice Bran Oil in India during the Covid19 pandemic

    Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

    Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

    Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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  8. Banking the Unbanked: The Journey of Indian Bank

    Authors: Barua, Samir K.; Agarwalla, Sobhesh Kumar;

    Reference No: F&A0525 Pages: 27 Published on: 14, March, 2015

    Abstract: The case describes the strategy of a large Indian Public Sector Bank (PSB) to enhance financial inclusion and financial literacy of less privileged people located in poorly accessible parts of India. While pursuing the developmental objective ‘imposed’ by the Central Bank/government, being a listed entity, the PSB had to ... More

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  9. Axel Motors

    Authors: Sharma, Meenakshi;

    Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

    Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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  10. Aakash Book Store

    Authors: Sinha, Piyush Kumar;

    Reference No: CFR0001 Pages: 19 Published on: 2, May, 2007

    Abstract: This case discusses the possible entry strategy of Aakash Book Store into the Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating a possible entry into the city, and he had studied the report presented by a group ... More

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  11. ITC Limited, Bangalore (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0313(A) Pages: 4 Published on: 22, May, 2006

    Abstract: ITC Limited was the first large Indian transnational firm to undertake significant diversification and restructuring as part of its corporate strategy. The diversification strategy was designed by visionary leaders and professional managers from within. The strategy required to be supported by generating profits from low margin high volume traditional businesses ... More

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  12. Wavin India Limited (A)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

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  13. Prakash Plastics Company **

    Authors: Balachandra, R; Parameswaran, K V;

    Reference No: PROD0063 Pages: 11 Published on: 1, January, 1968

    Abstract: This is an integrated case about a small business enterprise that manufactures plastic consumer items. It provides sufficient scope for improving the company's production operations as well as for developing the strategy that should be followed by this company. ... More

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  14. Tradition & Taste: Exploring Consumers’ Changing Attitude

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0485 Pages: 11 Published on: 11, July, 2016

    Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More

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  15. Thermax (C)

    Authors: Mathur, Ajeet;

    Reference No: BP0319(C) Pages: 29 Published on: 1, December, 2010

    Abstract: The case describes the turnaround of Thermax Limited and risk management after growth stall and an organisational crisis requiring evaluation and restructuring of the business portfolio. The conflicts between sustainable growth and shareholder value are addressed through selective internationalisation, new collaborations for innovations in disruptive technologies and strategic management of ... More

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