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  1. Agrawal's 420: Challenges of Establishing and Growing a Traditional Business

    Authors: Jain, Abhinandan; Sureka, KK;

    Reference No: MAR0510 Pages: 24 Published on: 7, November, 2019

    Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More

  2. Dozee: Scaling a Digital Healthcare Product Start-up in India

    Authors: Mendonca, Valerie; Laha, Arnab;

    Reference No: CIIE0030 Pages: 19 Published on: 26, February, 2025

    Abstract: Dozee was established in 2015 by Mudit Dandwate and Gaurav Parchani, when they were both 31 years old. Dandwate and Parchani quit high-paying, high-tech jobs to begin working on ideas for a health tech start-up in India. Building on the concept of ballistocardiography and using software that incorporated Artificial Intelligence and Machine ... More

  3. Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India

    Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

    Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

    Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

  4. Binks: Pitching a Customised Tailoring Services Startup

    Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

    Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

    Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

  5. Sydos Computers

    Authors: Ravichandran, Ramamoorthy.;

    Reference No: BP0360 Pages: 20 Published on: 31, July, 2013

    Abstract: The case illustrates an entrepreneurial voyage and venture creation and through it helps in identifying the reasons and causes for that venture’s failure. It also enables discussion on the importance of planning a venture, more importantly; financing, managing, growing, and ending a venture and on how to avoid the ... More

  6. Good Food Served Quietly: The Mime Restaurants (B)

    Authors: Khokle, Pradyumana; Kulkarni, Vaibhavi;

    Reference No: OB0240(B) Pages: 7 Published on: 16, February, 2021

    Abstract: The case is a continuation of the part (A) of the case and focusses on the expansion of Mime restaurants to other cities. After establishing Mirchi & Mime and Madeira & Mime in Mumbai, the parent company, Squaremeal Foods Private Limited (SFPL), opened another Mirchi & Mime outlet in the city of Indore. ... More

  7. Circles (B): Launch and Pivot

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral;

    Reference No: CIIE0025(B) Pages: 8 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More

  8. Circles (A): The Birth of an Entrepreneurial Initiative

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral ;

    Reference No: CIIE0025(A) Pages: 14 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make ... More

  9. Micro Housing Finance Corporation

    Authors: Niendorf, Elisabeth; Milap, Akshay; Mendonca, Valerie; Kathuria, Ajay Kumar; Karna, Amit;

    Reference No: CIIE0021 Pages: 16 Published on: 15, October, 2020

    Abstract: This case describes the evolution of MHFC, a player in the Indian informal housing sector. As a new entrant offering micro home loans to the financially excluded lower income families of urban India in 2008, MHFC had grown to an annual number of 18,000 loans worth INR 8 billion with an average ticket ... More

  10. Chara Technologies Pvt Ltd: Seed Funding Challenges Before the Investment Committee

    Authors: Jacob, Joshy; Varma, Jayanth R; Mendonca, Valerie;

    Reference No: F&A0575 Pages: 23 Published on: 23, February, 2024

    Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More

  11. DAMA: Weaving Lives

    Authors: Sriram, M.S.; Sarin, Ankur;

    Reference No: PSG0111 Pages: 21 Published on: 20, August, 2012

    Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More

  12. Procam: New Paradigms in Long Distance Running

    Authors: Sud, Mukesh; Chainani, Sunil;

    Reference No: STR0463 Pages: 18 Published on: 17, November, 2021

    Abstract: Procam International, set up by brothers Anil and Vivek Singh, has been working in the field of sports management in India for over two decades. Procam was the first organiser of large-scale long-distance running events in India, including the 2004 Mumbai Marathon. It conducts the following major events across four cities: • ... More

  13. Rohan@BlueOcean Tech

    Authors: Vohra, Neharika; Mendonca, Valerie; Sharma, Supriya;

    Reference No: CIIE0016 Pages: 3 Published on: 31, January, 2020

    Abstract: This short case illustrates the issues in managing people in start-ups, especially while building and growing teams. Rohan, the protagonist, is a young, passionate entrepreneur whose start-up has a proven concept and is pushing towards growth. Rohan, along with his co-founders, Shantul and Niraj, is trying to set rules and ... More

  14. Rise of Individual enterpreneurship

    Authors: Pruthi, S P S;

    Reference No: ECO0022 Pages: 10 Published on: 1, January, 1964

    Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More

  15. Foresight: Integrated Case

    Authors: Bhatnagar, Deepti; Raghuram, G;

    Reference No: PSG0071 Pages: 60 Published on: 25, March, 1996

    Abstract: This case focuses on the strategic management issues of a medium sized shipping company head-quartered in London with other operating locations in Cyprus and Bombay. The case highlights issues in managing a global business. It also brings forth issues in entrepreneurship, showing the drive of a non-resident Indian who started ... More

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