Reference No: MAR0230TECPages: 15Published on: 1, January, 1979
Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More
Reference No: MAR0275(A)Pages: 7 Published on: 1, January, 1982
Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More
Reference No: F&A0444(B)Pages: 4 Published on: 22, September, 1998
Abstract: The case highlights the concept of economic value addition (EVA), as used in Hindustan Lever Limited. It provides an opportunity to discuss the utility and limitations of EVA, particularly from the point of view of shareholder value creation (SVC). ... More
Reference No: F&A0115(A)Pages: 21 Published on: 1, January, 1969
Abstract: The case provides an excellent opportunity to analyse and evaluate banker- borrower relations. It also gives an opportunity to discuss the concept of security from the bank's point of view. The importance of breakeven and contribution analysis, and economic and financial viability of the project as crucial inputs in appraising ... More
Reference No: F&A0170Pages: 18 Published on: 1, January, 1970
Abstract: JML was an integrated heavy machinery manufacturing plant which was set up in collaboration with world- renowned firms for the manufacture of machinery and equipment required for steel, mining, sugar, cement, paper and pulp. The project incurred a heavy overrun of costs due to excessive investment in infrastructural facilities like ... More
Reference No: F&A0209Pages: 14 Published on: 1, January, 1973
Abstract: Deals with the treatment of deferral of the selling and distribution expenses during 1971- 72. It focuses on the accounting treatment of training, sales promotion and selling, and distribution expenses incurred for the development of demand for fertilizers to be produced by new manufacturing units outside the "economic zones" of the ... More
Reference No: F&A0232Pages: 18Published on: 1, January, 1973
Abstract: Mr. Krishnan, a technician entrepreneur, started Sharma Founders and Engineers to manufacture iron cylpebs on a job order basis. When the manufacture of cylpebs proved uneconomical, he took to production of ferrous ground castings by cupola and pit furnace processes. The case describes how the unit is faced with a ... More
Reference No: F&A0389Pages: 2 Published on: 1, January, 1988
Abstract: Introduces the various concepts of inflation accounting. It questions the assumptions behind generally accepted accounting principles, and explores other alternatives like current cost and purchasing power, and adjusted financial statements. The distinction between accounting income and economic income is highlighted. ... More
Reference No: F&A0454Pages: 24Published on: 26, April, 2000
Abstract: Daewoo is the third largest South Korean chaebols with diverse activities, including trading (more than 3000 different products in over 165 countries), construction, shipbuilding, machinery, automobiles, financial services, hotels, electronics, and telecommunications. Nevertheless, Daewoo finds itself in bad trouble on a number of counts, following the economic meltdown of 1997. The situation is ... More
Reference No: F&A0453Pages: 13Published on: 26, April, 2000
Abstract: The case deals with strategic corporate finance issues in the backdrop of the economic downturn of 1997 in Thailand. The case presents a situation in which the foreign exchange losses arising from a steep depreciation of currency threatens to wipe out the networth of the company. The company faces bankruptcy, if ... More
Reference No: F&A0452Pages: 10 Published on: 26, April, 2000
Abstract: Set in the backdrop of the 1997 economic crisis, the case deals with the problem faced by a leading finance company of Thailand, Phatra Thanakit. The company finds its very existence threatened under the onslaught of the crisis, and faces a number of agonizing choices. Should it become an integrated bank? ... More
Reference No: MAR0302(B)Pages: 6Published on: 1, January, 1994
Abstract: The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the ... More
Reference No: MAR0302(A)Pages: 18Published on: 17, November, 1994
Abstract: It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic environment in India was changing rapidly due to restructuring of the economy, and ... More
Reference No: ECO0091Pages: 11Published on: 1, January, 1967
Abstract: The case discusses the different alternative for investment at the macro level in the field of communication. The areas of investment involved in the case related to the investment in the television in the radio and the newspaper as alternative communication media. The case was used as part of problems ... More
Reference No: ECO0150TECPages: 39Published on: 1, January, 1970
Abstract: The note discusses the growth and development of fertilizer industry in India and the problem areas faced by the industry. It also outline the programs of expansion of fertilizers included in the discussion are some of the major conclusions of the fertilizers committee report of 1965-66. The student were asked ... More
