Reference No: MAR0545Pages: 14Published on: 4, July, 2024
Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More
Reference No: MAR0322(A)Pages: 7Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More
Reference No: MAR0322(B)Pages: 6Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More
Reference No: OB0241(A)Pages: 15Published on: 23, March, 2020
Abstract: Raman Basu, an employee at Woodworks Ltd., has tested positive for HIV; Jai Shah, the CEO of the firm (and the protagonist in this case) wants to arrive at a decision whether the employee should be asked to leave the organization or be retained. The case situation offers an opportunity ... More
Reference No: MAR0548Pages: 18Published on: 18, December, 2024
Abstract: The Government of India was making various attempts to revive the Sujani weaving craft. Craftspeople faced various challenges such as lack of demand, rising costs of raw material, unremunerative operations and disinterest among the younger generation in continuing with the craft. Only three families bearing the “Sujaniwala” surname practised the ... More
Reference No: RJMC0021Pages: 16Published on: 13, June, 2012
Abstract: The Chief Executive Officer of SCOPE (Society for Creation of Opportunity through Proficiency in English) has to decide which of two models, a public-private partnership model which trained interested youth in the language and certified them, or an Only Assessment Scheme, which only tested and certified candidates, needed to receive ... More
Reference No: CMA0456Pages: 17Published on: 17, December, 1977
Abstract: The case describes the genesis of the Intensive Agricultural District Programme (IADP), introduced in 1960-61, covering programme objectives and strategy, and organizational design proposed under the programme. Based on empirical data, the case further provides the organizational structure as in operation in two districts. ... More
Reference No: MAR0532Pages: 16Published on: 13, April, 2023
Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More
Reference No: MAR0186Pages: 13Published on: 1, January, 1978
Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More
Reference No: MAR0386Pages: 15Published on: 20, August, 2007
Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More
Reference No: CMHS0011TECPages: 12Published on: 24, March, 2011
Abstract: Negligence by doctors has to be determined by judges who rely on experts' opinion and decide on the basis of basic principles of reasonableness and prudence. This brings into a lot of subjectivity into the decision and the effort is to reduce it and have certain objective criteria. The paper ... More
Reference No: OB0241(B)Pages: 6Published on: 23, March, 2020
Abstract: Raman Basu, an employee at Woodworks Ltd., has tested positive for HIV; Jai Shah, the CEO of the firm (and the protagonist in this case) wants to arrive at a decision whether the employee should be asked to leave the organization or be retained. The case situation offers an opportunity ... More
Reference No: PROD0312Pages: 13Published on: 24, September, 2015
Abstract: Navigators Logistics Company was facing regular issues with the clients in terms of fluctuation in demand volumes and extended credit period. The spread of client transportation requirement was not consistent throughout the year and that was the major point of distress. Further, the process for handling internal transactions was manual ... More
Reference No: MAR0496Pages: 21Published on: 5, October, 2018
Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More
Reference No: PROD0317Pages: 12Published on: 10, April, 2018
Abstract: Several white goods companies are grappling with issues such as short product life-cycle and high item obsolescence rates. This case analyzes several strategies to overcome item obsolescence, standardize put-away and picking operations and overcome challenges with low picker efficiency at white-goods warehouses. ... More
