Search results for 'and'

Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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Authors: Bandyopadhyay, T.; Raghuram, G; Sisodia, Neeraj;

Reference No: CMA0811(A) Pages: 26 Published on: 1, January, 2005

Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More

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Authors: Dholakia, Ravindra H;

Reference No: ECO0362 Pages: 1 Published on: 26, December, 2016

Abstract: The case illustrates application of the concepts of demand elasticities of an agricultural product with high protein contents - pulses. It considers the current situation where good monsoon has raised hopes for the bumper crop of pulses in India. Form a deficit of about 20% met by imports the county now ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

Reference No: MAR0470(A) Pages: 25 Published on: 31, March, 2015

Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

Reference No: MAR0470(B) Pages: 10 Published on: 31, March, 2015

Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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Authors: Chandwani, Rajesh; Mukherjee, Saral; Meghrajani, Indra ;

Reference No: MAR0548 Pages: 18 Published on: 18, December, 2024

Abstract: The Government of India was making various attempts to revive the Sujani weaving craft. Craftspeople faced various challenges such as lack of demand, rising costs of raw material, unremunerative operations and disinterest among the younger generation in continuing with the craft. Only three families bearing the “Sujaniwala” surname practised the ... More

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Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

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Authors: Sheth, N R;

Reference No: P&IR0125TEC Pages: 5 Published on: 1, January, 1978

Abstract: This note summarizes the conclusions drawn by some scholars regarding the influence of the traditional norms of Indian society on the behaviour and attitudes of Indian managers. ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0211TEC Pages: 7 Published on: 1, January, 1978

Abstract: This note examines the newproduct idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process. ... More

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Authors: Dutta, Goutam; Santra, Sumitro;

Reference No: PSG0120(B) Pages: 21 Published on: 8, February, 2015

Abstract: This case should be taught after (A) case. This case study discusses how the stakeholders of the (A) can sit together can discuss prepare first the activities of the project, draw the network diagram, develop a critical path. The discussion further proceeds when these stakeholders through the discussion develop risk ... More

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Authors: Aggarwal, S C;

Reference No: PROD0033 Pages: 25 Published on: 1, January, 1967

Abstract: The case is about the use of statistical control charts for controlling day?to?day finished stock inventories in an automobile manufacturing company. It highlights the fact that control charts can help in identifying other areas and problems and in solving them. ... More

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Authors: Desai, D K;

Reference No: CMA0554 Pages: 35 Published on: 1, January, 1981

Abstract: This is a chapter of a proposed book on management in agricultural system. It discusses the concept of agribusiness and gives a comparison of agribusiness between developing and developed countries. In the end it discusses a case study of agricultural system in India with special emphasis on agribusiness. ... More

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Authors: Asopa, V N;

Reference No: CMA0378 Pages: 4 Published on: 27, September, 1975

Abstract: The case deals with the application of linear programming in the procurement, processing, disposal of paddy keeping in view market fluctuations of prices and storage availability. ... More

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