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  1. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

  2. Thomas Parry: The Career of a Free Merchant **

    Authors: Tripathi, D;

    Reference No: ECO0157 Pages: 12 Published on: 1, January, 1970

    Abstract: During the period when the East India Company had a monopoly on the Indian trade, many British merchants used to come to India as free merchants. This case describes the business activities of one such free merchant. In many respects, the trials and tribulations experienced by Tomas parry represented those ... More

  3. Forecasting Through Smoothing Methods: Rupee-Dollar Exchange Rate

    Authors: Gupta, G S; Keshava, H;

    Reference No: ECO0331TEC Pages: 23 Published on: 1, January, 1993

    Abstract: The note discusses various smoothing methods of forecasting, including single and double moving averaging methods, single and double exponential smoothing methods plus Holt's and Winter's methods. Further, it illustrates the application of each of these methods through monthly time series data on the rupee-dollar exchange rate for the period January 1980 ... More

  4. An Overview of Trade Theories and Rationale for and against Free Trade

    Authors: Varma, Poornima;

    Reference No: CMA0817TEC Pages: 11 Published on: 7, March, 2017

    Abstract: The note provides an overview of international trade theories and the rationale for and against free trade by discussing the infant industry arguments, comparative advantage, increasing return to scale, and the strategic interventions. ... More

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