Reference No: CISG0015Pages: 21Published on: 1, January, 1993
Abstract: The case traces the growth from inception of a software company over a period of one decade. It outlines the company's strategy in developing an export market and provides some insight into the types of software development projects undertaken by the company. Some of the current management practices of the ... More
Reference No: P&IR0203Pages: 14Published on: 4, March, 2008
Abstract: The knowledge process outsourcing (KPO) industry employs some of the most highly skilled knowledge workers in India. The employees in this industry are mostly post-graduates and come from diverse backgrounds?engineering, economics, statistics, management, commerce, sciences,etc. Being an industry of recent origin the career paths of the employees in ... More
Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
