Reference No: F&A0571Pages: 32Published on: 15, July, 2022
Abstract: Essar Steel India Limited was one of the first 12 firms admitted for insolvency resolution under a newly created law in India—the lnsolvency and Bankruptcy Code, 2016. The case describes the challenges faced by the professional turnaround firm Alvarez and Marsal India (A&M) that was appointed by the committee of ... More
Reference No: PROD0210TECPages: 25Published on: 1, January, 1991
Abstract: This note deals with planning and scheduling implementation of projects. It begins by considering the Work Breakdown Structure (WBS) of a project as a fundamental requirement for development of planning and scheduling systems. Various methods of structuring the WBS of projects are first discussed at length, including ways of establishing ... More
Reference No: MAR0263TECPages: 12Published on: 1, January, 1981
Abstract: Describes the decision areas and importance of research in sales and distribution management (Section I) and the process of research (Section II). The last section (Section III) illustrates how research methods could be used for different decision areas. ... More
Reference No: STR0484Pages: 32Published on: 31, March, 2025
Abstract: Natural diamonds have long been associated with luxury and exclusivity. The global diamond supply chain is susceptible to socio-economic, technological, and geopolitical disruptions. Furthermore, the uneven distribution of diamond deposits across various countries increases the supply chain’s vulnerability. How should traditional natural diamond firms sustain their business amidst these ... More
Reference No: F&A0233(C)Pages: 8Published on: 1, January, 1973
Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More
Reference No: MAR0230TECPages: 15Published on: 1, January, 1979
Abstract: How advertising affects the economic development of a country in various ways is explained here. Advertising may shift the demand curve for a class of products. It also brings about product differentiation between various brands of a product and helps in improving the quality of a product by inducing the ... More
Reference No: MAR0362(A)Pages: 25Published on: 31, May, 2005
Abstract: Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were ... More
Reference No: MAR0418Pages: 27Published on: 6, October, 2010
Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More
Reference No: MAR0299TECPages: 8Published on: 1, January, 1989
Abstract: The household sector is a reasonably large consumer of energy and in this sector cooking accounts for a large proportion of the energy consumed. The most used fuels are: 1) firewood, 2) kerosene, 3) LPG, and 4) electricity, in that order. Given the available alternatives and potential of solar energy, the note concludes that ... More
Reference No: MAR0385(B)Pages: 13Published on: 17, August, 2007
Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More
Reference No: HRM0242Pages: 23Published on: 27, February, 2019
Abstract: The case describes Cummins India’s journey of implementing a large scale change to bring about gender diversity and inclusion (D&I) in their organization. The case underscores how this journey from 7% female representation (professional cadre) in 2005 to over 30% representation in the span of 12 years necessitated some tough decisions and ... More
Reference No: STR0496Pages: 18Published on: 31, December, 2025
Abstract: Arvind Limited, headquartered in Ahmedabad, Gujarat, India, was a leading textile conglomerate and ranked among the world's largest fabric manufacturers. It manufactured and supplied fabrics to global brands, including Calvin Klein, Gap Inc., Tommy Hilfiger, and the U.S. Polo Association. The sustainability-profitability dilemma was one of the key challenges ... More
Reference No: MAR0490Pages: 15Published on: 13, April, 2017
Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More
Reference No: MAR0293TECPages: 28 Published on: 1, January, 1987
Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More
Reference No: MAR0423(D)Pages: 21Published on: 29, March, 2012
Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More
